The best UK supermarket loyalty schemes: Tesco, Sainsbury's, Morrisons and more


Updated on 13 November 2019

Supermarket loyalty schemes can be a useful way to save money, whether it’s on your weekly food shop or on a day out. We compare loyalty schemes from Tesco, Sainsbury’s and Co-op and the rest.

UK supermarket loyalty schemes

It can be easy to be overwhelmed by the amount of supermarket loyalty schemes available, so it can be tricky to decide which one is right for you.

We have rounded up what all these loyalty schemes by UK supermarkets have to offer and whether they are worth your time.

Asda

Asda’s loyalty scheme means you can earn reward points on homeware and clothes purchases. George Rewards offers points on every purchase from the George product line.

Those points give you access to exclusive discounts on future shopping although discounts change regularly.

Learn more about the Asda Cashback Credit Card (Image: Shutterstock - loveMONEY)But you'll only earn points for online purchases and you can't earn points on groceries shopping.

You can read our verdict on the scheme here, or scroll down to see what other supermarkets are offering and find out if you could save money.

If Asda is your local supermarket and you shop there regularly you can save money and get rewarded with the Asda Money Cashback Credit Card.

The card allows you to earn unlimited 1% cashback on Asda shopping, Asda fuel and George.com, as well as 0.2% elsewhere. So, the card makes sense if you do most of your shopping with the supermarket.

The card also offers 12 months 0% on balance transfers (3% fee) and 0% for six months on all purchases at George.com of over £200.

It’s important to flag you only get cashback vouchers that you can only spend in store at Asda and online at George.com.

So, the card makes sense if you do most of your shopping with the supermarket.

Our verdict: Asda’s loyalty scheme is ideal if you’re a loyal shopper. Otherwise, you may struggle to benefit from the rewards on offer.

Earn cashback on all your shopping with a cashback credit card: compare deals

Marks & Spencer

Marks & Spencer offer a loyalty scheme called SPARKS, which is free to join.

Click to learn more about the M&S Reward Credit Card (Image: Shutterstock - loveMONEY)The Sparks card gives you 10 ‘sparks’ every time you shop and for every £1 spent at M&S. The number of sparks you earn is rounded to the nearest multiple of 10.

There is also 50 Sparks bonus points up for grabs for using the clothing Shwop service in-store and 25 for every product review you write that is published online.

Sparks points have no cash value but will give you access to exclusive deals.

Members are sent personalised offers regularly, normally as an in-store or online discount.

Bear in mind you can’t earn on gift cards, M&S Bank and Energy payments and the made-to-measure shirt service.

Better offers are unlocked as you earn more sparks. They break down like this:

  • 3,000 sparks will allow you to enjoy fast track access to the latest products and trends;
  • 5,000 sparks offer you the chance to jump the queue and get early access to sales before they go live online.

Our verdict: If you're a regular M&S shopper, this scheme could work for you, but as you can imagine, it might get a bit confusing. Though some of the benefits are more appealing, they'll take you quite a while to save up for. Oddly, your sparks will reset every year, but you’ll still get the same level of reward rather than having to start building up points again.

Morrisons

Morrisons offers the Morrisons More loyalty scheme, which is free to sign up to.

With the card you can earn five points for every £1 spent in-store or online, at Morrisons’ Cafés and for every litre of fuel bought.

Morrisons also says there will be promotional events for cardholders to earn more.

Each point is worth 0.1p so you will need 5,000 points to get a £5 voucher.

Morrisons dropped its popular price match scheme in October 2015, which allowed shoppers to earn points if their shop would have been cheaper at another supermarket.

Our verdict: This is a decent reward scheme for Morrisons shoppers. The only downside is that unlike other schemes from Tesco and Nectar, you can’t exchange points for days out or leisure activities.

Sainsbury's

Sainsbury’s is part of the massive Nectar card loyalty scheme, which allows you to pick up one point per £1 spent in-store and online.

The key change to the loyalty scheme is that you’ll now get weekly one-off, limited time offers, based on what you buy most frequently, which will arrive every Friday.

You can save the offers you like and ignore the ones you don’t, so you get more relevant offers (and help Sainsbury's learn more about your spending preferences, of course).

Crucially, your offers can only be viewed through Sainsbury's website or app, so you can now leave your physical Nectar card at home and simply scan using the app on your phone (it's available on both Apple and Play stores).

We haven't yet heard back from Sainsbury's about how many bonus points you can get via the new weekly scheme, but we'll update this article when we do.

To give you a rough idea, MoneySavingExpert recently wrote about how one of their writers was offered 20 bonus Nectar points when buying Sainsbury's fishcakes.

And ultimately, it seems that's what the new changes are about: getting more people spending regularly through their app in particular.

Existing ways to make the most of the scheme

So that's all the new stuff out the way, now let's look at the existing ways you can make the most of the Nectar scheme.

Click to learn more about the Sainsbury's Dual Credit Card (Image: Shutterstock - loveMONEY)Perhaps the most 'profitable' ways is to pick up extra points with Sainsbury’s Bank products.

The Sainsbury’s Bank Dual Offer Credit Card, for example, allows you to earn 750 Nectar points each time you spend £35 or more on Sainsbury’s shopping.

You can do this up to 10 times in the first two months, giving you the chance to collect up to 7,500 points.

As always, make sure you clear your debt in full each month in order to avoid costly interest that will wipe out any benefits.

The card also allows you to earn two points for every £1 spent on Sainsbury’s shopping or fuel and one point for every £5 spent elsewhere.

500 Nectar points are worth £2.50, which you can spend straight from your card or app at Sainsbury’s, both in-store or online, or use it to buy treats at Nectar.com.

Our verdict: Sainsbury’s used to offer two points per £1 but scaled back the scheme to match other supermarkets like Tesco. But the Nectar card can be used at a wide range of retailers, allowing you to maximise your points on more of your spending.

There are also loads of ways you can dramatically boost the number of Nectar points you earn when you shop, as we explain here..

Bag up to 7,500 bonus Nectar points with this Sainsbury's Bank dual offer card

Tesco

You can choose from two different Clubcard schemes if you want to earn loyalty points at Tesco.

Tesco Clubcard

Click to learn more about the Tesco Foundation Credit Card (Image: Shutterstock - loveMONEY)First off, there's the standard (and free) Tesco Clubcard scheme, which lets you collect one point per £1 spent in store and online. When purchasing Tesco fuel, you'll get one point for every £2 spent.

There are also lots of opportunities to earn points through other Tesco products like Tesco Mobile, a Tesco Bank current account and Tesco credit cards.

The Tesco Bank Purchases Card, for example, allows you to earn one point for every £4 spent in Tesco and for every £8 spent elsewhere.

Each point is worth 1p and for every 150 Clubcard points, you get £1.50 in Clubcard vouchers.

You can also boost the value of your points with selected partners, as we explain in our guide to boosting Tesco Clubcard points.

Tesco Clubcard Plus

This is a new monthly subscription service that offers you additional discounts and perks (this officially launches on 8 November 2019).

It costs £7.99 and the headline offer is a 10% discount on your grocery shopping.

Crucially, this has a number of limitations. It is:

  • only available if you shop in-store (not online or Click & Collect);
  • limited to two big shops a month;
  • capped at a maximum value of £200 per shop.

There are a few other perks like extra data on your Tesco mobile deal and savings on Tesco clothing, as we explain in our Tesco Clubcard guide, but the food discount is really the main reason to sign up. 

If you do a couple of big shops in-store each month, this scheme will save you a small fortune. For example, two £150 shops a month will save you £30, or £23 once you subtract the monthly charge. 

However, if you do numerous small weekly shops or mainly shop online you'll get far less benefit and could well end up losing money. Remember the monthly fee adds up to almost £100 a year so you need to be making good use of it to justify upgrading to Clubcard Plus rather than the free version. 

Our verdict: The standard Clubcard scheme is risk-free and there are plenty of opportunities to pick up points and you can boost their value when you spend them at, for example, retailers.

The Clubcard Plus is a great idea for those who do at least two big shops in store each month, but for others the benefits will be far more limited. Do the sums before you sign up, but as a general rule, aim to spend at least £80 on a qualifying food shop to cover your costs.

Collect bonus Clubcard points with Tesco Bank's Foundation credit card

The Co-op

The Co-op loyalty scheme allows you earn 5% cashback when you buy any Co-op own-brand item or service (apart from insurance) and a further 1%, which goes to a local charity in your area.

Any money you earn will be paid into your membership account and can be spent with Co-op businesses, including its insurance services, whenever you want.

The Co-op says a member that spends £20 a week on own-brand goods can earn £52 in rewards for themselves and £10.40 for charities in a year with the scheme.

To become a member, you will need to pay a one-off fee of £1.

When you become a member of the Co-op, you join a collective and get a say not only in how the company is run, but also a claim to its profits.

The new reward scheme offers benefits on top of the dividend and does not replace it.

You can find out more about how the scheme works in the video below:

Our verdict: As the Co-op is a local convenience store, it makes sense to have this card handy to use when you pop in. The 1% cashback for a local charity is also a benefit you can feel good about.

Waitrose

Waitrose offers a loyalty scheme called myWaitrose, which launched in 2011, that you don’t have to pay anything to join.

Instead of collecting points, it offers freebies and discounts.

One of the major benefits is that it allows cardholders to get a free tea or coffee each time they visit a store – but you need to buy something in store and bring a reusable cup.

You get a free copy of the monthly Waitrose & Partners Food magazine and access to in-store deals like 20% off all fish from the fish counter every Friday.

You can also get a free selected newspaper when you spend at least £10 and exclusive myWaitrose prices.

Our verdict: The Waitrose card is worth having if you have a Waitrose near you and you shop there regularly as the rewards like the hot drinks and magazines are instant.

But with no points system, you’ll have to keep a close eye on the discounts and make sure to use them to get the most out of the scheme.

Are cashback credit cards better?

Cashback credit cards are generally seen as a better alternative to schemes which offer loyalty points or rewards.

This is because you have the freedom to spend your cashback wherever you like without any limitations, while earning cashback on all your purchases.

But cashback cards should only be used as a way to earn rewards as these often have a higher APR than most standard credit cards.

To use them efficiently, you should spend as normal on your cashback card, and then pay this off at the end of each month.

This means you'll get all the rewards of the card, but you won't have to pay any interest.

If you won't remember to pay the card off each month, then set up a Direct Debit to do this automatically from your current account.

Our comparison tables give a full rundown of the cashback and reward credit cards but here I've picked out four of the best.

Do you use loyalty schemes, and which one do you think offers the best value for money? Let us know in the box below.

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