EE to end Orange Wednesday two-for-one deals
The mobile provider has announced an end to its cinema and pizza offers.
EE has said that it will be ending its Orange Wednesday deals at the end of February next year.
The offer, which has been going for 10 years, will come to an end due to a declining numbers of people taking advantage of the deal. It offered two-for-one cinema tickets to anyone on the EE network on Wednesdays. It also offered a two-for-one deal at Pizza Express on the same night.
"After 10 great years our brand has changed and our customers' viewing habits have also evolved so it's time to move on,” said an EE spokesperson.
More people than ever are watching films at home on their tablets, phones and TVs, with streaming services like Netflix proving ever more popular, so that may be one reason that the number of people taking advantage of the Orange Wednesday deal has fallen.
EE says that it is working on new customer rewards with details coming soon.
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We live "in the sticks" and were never able to take advantage of it, though we go to the cinema, as our independent local cinema doesn't do it. Our charges will be coming down then, will they? (Duck out of the way of flying pigs)
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Blame Netflix, and the like when in reality it is the overpaid actors and actresses, along with the extortionate prices that are driving up the cost of going. £10+ per person to go and watch, that's the real reason numbers are dwindling
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14 December 2014