EE has said that it will be ending its Orange Wednesday deals at the end of February next year.
The offer, which has been going for 10 years, will come to an end due to a declining numbers of people taking advantage of the deal. It offered two-for-one cinema tickets to anyone on the EE network on Wednesdays. It also offered a two-for-one deal at Pizza Express on the same night.
"After 10 great years our brand has changed and our customers' viewing habits have also evolved so it's time to move on,” said an EE spokesperson.
[SPOTLIGHT]More people than ever are watching films at home on their tablets, phones and TVs, with streaming services like Netflix proving ever more popular, so that may be one reason that the number of people taking advantage of the Orange Wednesday deal has fallen.
EE says that it is working on new customer rewards with details coming soon.