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Supermarket first shop discount promos 2025: save at Sainsbury's, Ocado, Iceland, Morrisons

Household money

Updated on 30 April 2025 | 0 Comments

Taking advantage of first-time offers from online supermarket shops can help you make some serious savings on your groceries.

If you want to save some money on your food shopping, then there is little benefit to staying loyal to a single supermarket.

By shopping around, you can work out which store is cheapest for your chosen items, and will therefore deliver better value for money for you.

A great example of how to use this lack of loyalty to your advantage is the discounts offered on first-time online shops.

A host of supermarkets that allow you to shop online hope to seal the deal by providing a sizeable discount the first time that you place an order.

If you combine the current first-time offer discounts, you could save £40 on your next three grocery shops, as well as pocket unlimited free deliveries for the next three months with Ocado’s offer.

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Morrisons first shop discount - £15 - ENDS TODAY

There’s a big saving on offer when you first shop at Morrisons.

You can trim the cost of your shop by £15 when you spend at least £60, by entering the code 'save15' at checkout.

Please note this offer expires at midnight on 30 April so you need to use it today.

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Iceland first shop discount - £5

If you are placing your first online order with Iceland, then enter the code ICEFIVEOFF at checkout.

That way you can pocket a £5 saving when you spend at least £45.

New customers also benefit from free next-day delivery when they spend £40 or more.


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Ocado first shop discount - £20 max

You can save cash on more than just your first shop at Ocado by making use of a new voucher code.

At the checkout use the code VOU4239713 and you will get 25% off your first order.

On top of that, you will be able to take advantage of unlimited free deliveries for the following three months.

You will need to spend at least £60 on that first order, with the saving capped at £20.

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