The richest social media stars of 2025
The digital influencer economy has never been more powerful – or more profitable. Whether they're selling merchandise, locking in exclusive deals, or launching business empires, these social media stars are building lucrative careers. But who comes out on top?
We’ve used official data from Forbes, where reliable 2025 earnings estimates are available, to bring you a definitive list of the most moneyed social media giants this year.
Read on as we reveal the 10 highest-paid social media stars of 2025 and break down how they turned likes, streams, and followers into serious paydays...
All dollar values in US dollars.
Will Millar
09 July 2025
Features
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