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The UK's best and worst broadband providers 2025


Updated on 07 August 2025 | 0 Comments

TalkTalk once again racked up the most complaints in the latest analysis, while Plusnet generated the fewest.

TalkTalk has generated the highest number of official broadband complaints, latest figures from Ofcom reveal.

The most common complaint raised by TalkTalk customers related to faults and service issues (41%), followed by poor complaints handling (24%) and billing problems (23%).

At the other end of the scale, Plusnet remained the broadband provider with the fewest complaints.

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How the best & worst firms are ranked

Every three months, Ofcom provides its breakdown of complaints per 100,000 customers that each major provider attracts. 

These stats take some time to put together, so the latest figures that we're discussing in this article cover the period between January and March 2025.

If your provider features near the top of the complaints list, or you simply want a cheaper deal, make sure you compare broadband deals in your area today.

It's straightforward and you could save hundreds, especially if you bundle your broadband with your landline and pay TV provider.

As a final point, while the figures below might sound low, it's worth remembering these aren't just for complaints made to broadband firms: they are issues that have been escalated to the regulator because customers have been unable to get their issues resolved directly with their provider.

The actual number of unhappy customers will be far higher as these only cover the documented, extreme cases.

As a case in point, Ofcom's report claims that one in five broadband customers had a reason to complain to their provider over the last year.

Slow Wi-Fi? Try these seven steps to boost your speeds.

Ofcom broadband complaints (Image: Ofcom)

UK's worst broadband providers

As mentioned earlier, TalkTalk came last in the tables, racking up 13 complaints per 100,000 customers.

It means TalkTalk has now finished last or joint-last for three quarters in a row, with service issues consistently cited as the main reason behind complaints.

Virgin Media racked up the second most official complaints with 12 per 100,000.

EE, Vodafone and BT (all 11) were the other firms to come in above the industry average of 10.

Your rights if your broadband connection goes down

UK's best broadband providers

At the other end of the league table, Plusnet generated just five customer complaints per 100,000 (you can compare Plusnet deals here - affiliate link), helping it retain top spot in the tables.

Sky remained in the runner-up spot with seven complaints per 100,000, while Now Broadband (nine) was the only other firm to come in under the industry average.

Below are the results over the past six quarters to give you a clearer picture of how well (or not) the various broadband providers treat their customers over time.

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Complaints to Ofcom per 100,000 broadband customers 

Provider

Q4 2023

Q1 2024

Q2 2024

Q3 2024

Q4 2024

Q1 2025

TalkTalk

13

11

10

14

13

13

Plusnet

9

8

6

8

5

5

BT

11

9

10

10

10

11

Virgin Media

20

18

15

12

11

12

EE

9

14

14

13

12

11

Sky

5

6

5

5

6

7

Vodafone

14

16

12

11

11

11

NOW Broadband

18

22

18

12

13

9

Industry average

12

11

10

10

9

10

Switching broadband is a lengthy farce, but it's still absolutely worth it

Should you switch even if you're happy?

The above figures give you a good idea of which firms have the worst track records for treating customers fairly. 

But even if you are with one of the better performers, it's seriously worth considering switching if you've been with them for more than a couple of years.

Why? Research has highlighted how broadband firms are charging existing customers the best part of £200 a year more for the identical service being offered to new customers.

So even if you're happy with your service, you should still ensure you aren't getting ripped off by regularly shopping around for cheap broadband deals.

Also, if you're currently mid-contract and your provider is planning to hike prices, there are new rules that should make it easier for you to ditch them penalty-free, which you can read about here.

 As a final point, if you're in receipt of Universal Credit you should definitely check out social broadband tariffs, which could save you a lot of money. Read more about it here

Which are the best and worst telecoms firms?

So, there you have it, your round-up of the UK's best and worst broadband providers.

Find out which other telecoms firms you should be dodging by reading The UK’s worst pay TV providerThe UK's worst home phone provider and The UK’s best and worst mobile networks.

More on phone and broadband:

The cheapest and best broadband deals

How to save money on your BT phone, broadband and TV deals

How to cut the cost of your Sky TV, broadband and phone bills

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