Sky price hikes 2023: how to cut the cost of your Sky TV, broadband and phone bills

Sky price hikes 2023: how to cut the cost of your Sky TV, broadband and phone bills

Millions of Sky customers will see their bills rise by an average of £67 a year from April. See how you'll be affected, and what you can do to dodge the latest round of hikes.

lovemoney staff

Saving and Making Money

lovemoney staff
Updated on 14 February 2023

Sky hikes prices

Sky TV and broadband customers are set to see their bills increase by an average of 8.1% from April.

The provider said customers would start being notified about what the increase will mean for their bills from 16th February.

It claimed that it will add around £5.60 to the average monthly bill, which works out at a little over £67 more over a year.

Of course, 8.1% is only an average ‒ some customers will see their bills increase by more, depending on their package. 

Most Sky customers will be impacted by the increase, with only those who are on Sky’s social tariff and those who signed up for Sky Glass and Sky Stream after 18 October 2022 unaffected.

It’s worth noting that the hikes to broadband and TV are separate from price increases Sky has previously confirmed for mobile phone customers, who will see their bills go up by an average of 9%.

Search for a cheaper Sky package today – don't overpay!

Time to move?

If you're among those affected, you might want to fight back. There are thankfully loads of options available to you, which we'll run through in this piece.

First though, it’s important to highlight that some customers will be able to leave Sky without paying an exit fee as a result of these price increases.

For example, if you are outside of your main contract then there’s no fee, while those in a minimum term on their broadband and home phone deal will also be able to walk away without paying.

However, if you are in the minimum term on your TV deal then things are a little different because of the terms and conditions of your contract, which permits them to make such hikes each year.

As a result, if you choose to walk away, there will likely be a financial penalty to consider.

Do you really need the whole bundle?

The full Sky package has so many channels, and chances are you only ever watch a tiny fraction of them.

It’s quite easy to remove or cancel certain packages from your account. Go to My Sky on TV or Broadband & Talk (depending on what you want to amend) and sign in.

Then select the product you would like to remove from the Your Package section. Just follow the links to make the changes.

Even if you only have a phone and broadband package, go through your bills to see how much of your free calls allowance you actually use. There could be an opportunity to move to a cheaper call package.

Use one-off Now TV passes

Alternatively, you could ditch the Sky TV part of your package and use Now TV passes when you want to watch popular series such as Game of Thrones or catch up with sports.

Now TV passes allow you to stream Sky services on multiple devices via an app or set-top box.

There are four NOW TV passes to choose from: movies, entertainment, sports, and hayu (for reality shows).

The Entertainment Pass is £9.99 a month and provides access to a host of box sets and pay TV channels which aren’t on Freeview, while the Cinema Pass also costs £9.99 a month and offers access to loads of movies, including new releases.

You can opt for a combined package for £12 a month for six months, followed by £19.98.

Sky Sports day passes start at £11.98, while a month’s pass £25 a month for six months.

The Hayu package is the cheapest at just £4.99.

Search for a cheaper Sky package today – don't overpay!


In short, haggling is the best thing you can do to get a cheaper deal with Sky. All you have to do is call 03337 594 464.

If you’re not confident speaking on the phone, it’s worth noting down what you’re going to say, taking every possible outcome into account.

Have some negotiating phrases ready and use past problems as ammunition.

Try to avoid calling at peak periods like Mondays, lunchtimes, weekends and just after work. You want to get as much time with the operator as possible, so call when it’s quieter.

There are three sure-fire phrases to getting you a better deal: ‘I’m leaving’, ‘I’m paying too much for my current package’ and ‘x offers a similar deal cheaper.’

To back up your argument, check the best buys on the market right now to see if you can genuinely get a better deal elsewhere. You can start your search at BroadbandGenie.

The main aim is to get through to the retentions department (more commonly known as ‘disconnections’) as they have a lot more power to give you discounts than the customer service team do.

Be charming. Acting rude or entitled will put the operator on the defensive, meaning that you’re less likely to get a better deal.

You don’t necessarily have to go with the first offer either, giving you wiggle room to haggle even more!

That said, try not to push the operator too much as it’ll ruin your hard work. Listen out for verbal cues like defensive language, hesitation and impatience.  

If they call your bluff, say you need to check with your partner/flatmates/parents first. You’ll hopefully speak to someone different next time.

And if they go silent, wait for them to fill in the gap.

They’re hoping that you’ll accept the price to end the silence, so don’t give in. Our editor previously saved £240 just by threatening to leave for a cheaper deal.

Find out more at How to haggle and save a fortune.

How to cut your Sky bill

Ask for extras

Ask if they can chuck in any freebies such as free calls or extra channels, particularly if they can’t bring your cost down.

Have a go at blagging movies or an extra sports channel on top of your current deal. 

Search for a cheaper Sky package today – don't overpay!

Be prepared to leave to get what you want

If you don't get a decent offer, then you might be better off simply leaving, as long as you won't have to pay any exit fees of course. 

Leave it a little while, and you will likely be contacted by Sky with some sort of return offer. These vary by customer, but we've heard tales of 33% off for five years, or even 75% off for a year.

Alternatively, you can attempt to play the cashback game. You can pocket some decent cash when you take out a deal with Sky from sites like Quidco. 

Cheap broadband: compare deals in your area today

Add more services

Add more? Isn’t that a bit contradictory? 

Sometimes taking multiple services from one provider can reduce your bill.

For example, if you just have broadband with a provider then chances are it's more expensive than if you have a phone and broadband package.

If you do decide to add more services, aim for an upgrade offer rather than just adding a service to your current package.

By just adding a service the standard price will likely apply, meaning that you lose out on substantial savings.

As always, haggle – see if you can get the extra services at a better price than advertised!

You can check Sky's full range of products and offers here.

Of course, the downside to signing up to more packages and products is that you'll likely be particularly hard hit when the next round of price hikes rolls around (assuming you're out of contract).

*This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This article was written completely independently.

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