How to buy an annuity 2025

Annuity incomes have soared 63% in the last five years to hit record highs, but that doesn't necessarily mean they are right for everyone. Here's all you need to know about buying an annuity.

Annuity rates soaring ‒ are they worthwhile?

Annuity incomes have continued to soar in 2025 but are expected to fall back slightly in the months ahead, analysts have warned. 

At the start of the year, a 65-year-old with a £100,000 pension could have secured an income of up to £7,425 per year from a £100,000 pension, according to analysis by Hargreaves Lansdown.

In the space of a few months, this figure has jumped to £7,882 as incomes now stand at a record high. 

Annuities have been soaring for some time now, incomes up a whopping 63% over the last five years. 

But these incomes could be set to fall in the coming months as the Bank of England cuts the Base Rate of interest, warns Helen Morrissey, head of retirement analysis at Hargreaves Lansdown.

“Annuity incomes have been a ray of sunshine for retirees in these turbulent times," she said. 

"However, there are clouds gathering on the horizon.

"The expectation is that the Bank of England will cut interest rates in May and may look to reduce them still further in its bid to shore up growth.

"Such a move could well put downward pressure on annuity incomes and so we could see them falling back over the coming months.

"It’s important not to panic, though.

"Interest rates are not expected to fall anywhere near as quickly as they were raised, and we are not expected to see a return to interest rates anywhere near as low as we saw in recent years so we aren’t expecting annuity incomes to return to the much lower levels they hit a few years back.

But just because rates are rising and annuities are becoming more popular, that doesn't mean they are automatically right for you.

As Morrisey points out, it's important to do your research.

"Don’t just accept the first quote you are offered.

"Different providers offer different rates and taking the time to look across the market could leave you thousands of pounds better off over the course of your retirement. You can use an annuity search engine to get a sense of what is on offer. 

"You also don’t need to annuitise all your pension at once.

"You can annuitise in stages as you go through retirement.

"This means you can secure guaranteed income as your needs change and leave the rest invested where it has the opportunity to keep growing.

"As you age, you will also be able to secure incomes at higher rates, and if you have developed a condition that qualifies you for an enhanced annuity then you will get a further bump in income.”

The rest of this guide will take you through how annuities work and how you go about establishing whether you should take one out.

What is an annuity?

When you come to retire, you have the option of buying an annuity with your pension savings.

An annuity is an insurance product, which converts your pot into a regular income that you’ll get for the rest of your life or for a set period of time.

You can purchase an annuity if you have a defined contribution workplace pension or a personal pension.

Want to know how much income you'd get from an annuity? Use this calculator from Key to find out

Everything you need to know about pensions

Get a benchmark quote

Around six months before you retire, your pension provider (or providers depending on how many funds you have) will send you a pack.

This should tell you how much you have in your pot, the different types of annuities available and the benefits of shopping around.

It will also contain a personal information form, which you can submit to get an annuity quote.

A follow-up pack will be sent around 10 weeks before you retire and will outline your personalised quote based on the information you have given.

But you don’t have to stick with the provider that has invested your pension.

You have the right to buy your annuity from any provider, regardless of who your pot is with. And you can potentially get more money by shopping around for a better deal.

According to the Financial Conduct Authority, eight out of 10 people lose out by not switching annuity providers, so don’t be tempted to take the easy route and stay put.

Instead, use the quote from your existing provider as a benchmark and aim to beat it, unless they provide a Guaranteed Annuity Rate (GAR) in which case you might want to stay put as these tend to offer a better deal than the rest of the market.

Want more information about annuities? Key may able to help

Find the perfect annuity fit

Before you begin to shop around, you should figure out what sort of annuity to look for.

Annuities come in all sorts of shapes and sizes.

Choosing the right annuity depends on your own personal circumstances, financial priorities and your attitude to risk.

Things like whether you are married or have a partner, your health and lifestyle, and whether you are worried about your annuity income losing value are likely to impact your decision.

Here are some common annuity products that you might want to get quotes for:

Single-life annuity

A single-life annuity will provide you with a fixed regular payment until you die and often offers the highest starting income figure.

But it has downsides. For example, your fixed income may lose value over time due to inflation.

Also, after you die, the payments will stop – so if you have a partner or dependents, they won't get anything.

Joint-life annuity

With a joint-life annuity, some or all of your income is paid to your partner or dependents after you die. The payments continue until they die or have reached a specific age.

Due to this guarantee, the income payout is less than what you would receive on a single-life annuity.

Guaranteed period annuity

A guaranteed period annuity only pays an income for a certain time, in most cases up to 10 years.

If you die during the guarantee period, income is paid to your dependants or can be converted into a lump sum and inherited along with the rest of your estate.

It’s an inexpensive option but offers weaker protection for any dependents compared to a joint-life annuity.

Escalating annuity

You can protect the income you receive from being eroded by inflation with an annuity that is linked to the Retail Prices Index (RPI) or that increases by a fixed percentage each year.

But this is likely to mean your income starts at a lower amount before increasing over time and some providers will only allow your income to go up by a certain amount – even if inflation is higher.

Investment-linked annuity

As well as fixed and increasing payments, you could choose an annuity that varies according to the performance of investments.

When your investments do well, your pension income is boosted, but when they do badly, your income will sink.

Enhanced annuity

An unhealthy lifestyle or medical conditions such as cancer can boost your income thanks to an enhanced annuity.

That’s because these factors can reduce your life expectancy, meaning your pension fund doesn't have to stretch so far. So, in some cases, income can be a lot higher compared to a regular annuity.

Want to know how much income you'd get from an annuity? Use this calculator from Key to find out

Shop around for the best rate

You should do your research to get an idea of what annuity rate you could expect based on your circumstances.

When you get a quote for an annuity, you'll be given a rate as a percentage. You'll need to multiply this by your pension savings to calculate how much income you'll get every year.

So, if you have £100,000 in your pension pot, and are offered an annuity rate of 5%, you'll get an annual income of £5,000 a year.

Annuity rates depend on several factors, including your age, life expectancy, gender, health, the economy, how big your pot is and the type of annuity extras you choose.

You might have other pension funds kicking about that you could combine to make one big fund to help buy a better annuity.

These might be with employers you used to work for but have left. You can use the Pension Tracing Service to find pots you have lost track of over the years.

Pension tracing: how to find your old pension pots

Getting advice

In most cases, buying an annuity is a one-off and irreversible decision, so choosing the right type and getting the best deal are crucial.

Since there's no going back, you might want to do your own research, but also seek out some advice.

There are two types of advice you could go for: financial advice or information and support.

With financial advice, an advisor can assess your situation, explain your options and recommend a product. This can cost several hundred pounds, and you will have to pay more if you want help with the paperwork.

If you have a smaller fund (under £50,000), you might be better off going to a specialist annuity broker for information.

Brokers can find the best deals on the market but won't recommend a product, so they give information rather than advice. Costs are built into the annuity rates quoted.

Once you’ve chosen your annuity, your pension savings provider will transfer the funds and your annuity should be set up within 30 days.

If you want to learn more about annuities, or retirement planning in general, take a look at this comprehensive guide to pensions.

Pension advice: when you need it, where to get it and how much it will cost

Is there a ‘best’ time to get an annuity?

This isn’t an easy question to answer, since the circumstances of individual retirees can vary significantly.

But analysis from LCP has highlighted that the attractiveness of an annuity grows with age, so that it becomes a better value option as you get older.

It noted that the idea of keeping a hands-on approach to your pension management as you get older is less appealing ‒ realistically you might not be in the best position to do so as you enter your later years. 

Similarly, there can be concerns over the chances of running out of cash entirely if you end up living for longer than expected. By comparison, cashing in your pot for an annuity removes that uncertainty, since you enjoy that income for life.

An added selling point is that as you get older, the chances of developing some form of ailment ‒ and therefore qualifying for an enhanced annuity ‒ also increase.