Global names in trouble in the People's Republic
Big brands used to see China as a dream market with incredible potential, but for many it’s turned into a commercial nightmare. From tech giants and airlines to luxury fashion houses, key overseas players are struggling like never before as a perfect storm of factors upends their business in the country.
Read on to discover why China is proving such a challenge for these consumer powerhouses and find out which famous names are suffering the most.
All dollar amounts in US dollars
Daniel Coughlin
10 March 2025
Features
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