Amazon tops customer satisfaction survey, offers £10 discount

Updated on 25 January 2018 | 0 Comments

Amazon has been ranked the number one retailer in the UK for customer satisfaction. In response, it's offering everyone £10 off for today only. We explain how it works.

If you want a pleasant shopping experience then there are a few places you'll want to focus on, according to the latest UK Customer Satisfaction Index.

Amazon has held onto the top spot with the happiest customers for the fifth year in a row. But, the top 10 features several banks and building societies that are scoring highly with their customers.

First Direct came in second overall, with Yorkshire Bank, M&S Bank and Nationwide all making the top 10.

Yorkshire Bank enjoyed a 10 point increase in its customer satisfaction results since the last report six months ago. That makes it the most improved organisation across the whole index of 250 organisations.

The report is the result of a survey of 10,000 customers covering 13 industry sectors measuring 30 key drivers for customer satisfaction.

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The Top 10


2. First Direct

3. Yorkshire Bank

4. Superdrug

5= John Lewis

5= Wilko

7= M&S Bank

7= Nationwide


9= Tesco Mobile

9=. Waitrose

12. Greggs

Earn when you shop with a cashback credit card

Bag £10 off Amazon today

To celebrate taking the top spot Amazon has announced that customers on its site can enjoy a £10 discount today only (25 January).

To qualify, you'll need to spend £50 or more and enter the promo code BIGTHANKS at the checkout.

The discount is available on products sold by Amazon retail including AmazonFresh, Amazon Pantry and Prime Now.

It cannot be redeemed against products sold by third-party sellers on Amazon Marketplace or on Amazon Gift Cards, video games, baby product or digital content.

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