Cheap groceries: new online service 'could cut a third off your food shopping'

Updated on 02 November 2017 | 2 Comments

A new online service could cut the cost of your groceries by as much as 30% – but there are a few hurdles to overcome first.

A new online service could slash the cost of your grocery shopping by 30% – and potentially cut out supermarkets altogether.

The service, which is set to pilot in 2018, has already seen major suppliers like Unilever and Mars sign up.

Get rewarded for your shopping with a cashback credit card

How it will work

Customers can find products through a portal and buy them directly from the manufacturers. They’ll then be sourced from a network of warehouses and sent to you by a delivery driver.

You’ll be charged the wholesale price for items – which is usually far cheaper than the retail price – and a ‘logistics’ fee to cover storage and transportation.

These costs will likely make up around 10%-15% of the value of an average weekly shopping basket.

If you bought products in the supermarket you’d be paying more to cover the costs involved in running the store, potentially adding an extra 50% on to the cost of your items.

The service will use ‘blockchain technology’ which connects with shoppers directly, meaning that you'll still get loyalty rewards tailored to what you buy.

Supermarkets negotiate prices of goods with the manufacturers, whereas the new service will let the manufacturers pick their own prices so they may charge higher wholesale prices than supermarkets will accept.

But don’t worry, you’ll still be getting a cheaper price as a shopper.

Does it fit with the changing nature of grocery shopping?

Despite lowering costs, this new service might not be compatible with the way we shop now.

A new report which says that we’re ditching big weekly shops in favour of smaller ‘as and when’ shops.

The Waitrose Food and Drink Report 2017, which looks at shopping habits across all supermarkets, says that two-thirds of us go to the supermarket more than once a day and one in 10 people decide what to buy for an evening meal on the way home from work. 

This helps them avoid over-buying in order to waste less food.

This has been helped along by longer opening hours and more convenience stores.

That said, online delivery services from supermarkets are still popular, so this new service might be more suitable for your store cupboard shop.

Get rewarded for your shopping with a cashback credit card

Read more:

Selling DVDs: musicMagpie versus the competition

Cheap fireworks: cracking offers from Aldi, Lidl, Morrisons & more

11 ASOS money-saving tips and tricks

Black Friday 2017: the 10 items we'll all be buying


Be the first to comment

Do you want to comment on this article? You need to be signed in for this feature

Copyright © All rights reserved.