Virgin Media price hikes 2024: how to cut the cost of your Virgin TV, broadband and phone bills

Virgin Media price hikes 2024: how to cut the cost of your Virgin TV, broadband and phone bills

Virgin has confirmed big price rises from April. See how you'll be affected, and what you can do to dodge the latest round of hikes.

lovemoney staff

Saving and Making Money

lovemoney staff
Updated on 15 February 2024

Virgin hiking prices: how to fight back

Virgin has announced yet more huge price increases are on the way for customers. The exact change to your package will vary based on the deal you have, but most customers will see their bills increase by 8.8%.

That’s because Virgin has it written into its contracts that each year it can increase prices by the retail price index (RPI) measurement of inflation plus 3.9%. Given the latest inflation figures, we now know that this equates to a jump of 8.8%.

And it comes after a 13.8% increase last year, meaning loyal customers have seen enormous increases to their costs over the last few years.

Those price increases will start kicking in for most customers from the start of April.

Any exceptions?

The annual price hike does not apply to every plan offered by Virgin, as there are some exceptions.

For example it doesn’t apply to any add-ons you have chosen, any additional admin costs (like paper billing), and there are certain packages that are entirely excluded. 

These include the Essential and Essential Plus broadband packages, and Talk Protected plans.

Changing its terms and conditions

Virgin once stood out from its competitors in that it was one of the few providers that did not write it into its contracts that it would be increasing prices in line with inflation each year. 

This was good news for those looking to leave as a result of the price hikes, which might explain why Virgin last year changed its terms and conditions to allow for annual hikes linked to RPI.

It’s worth pointing out that RPI is largely outdated and always comes in higher than the Consumer Prices Index (CPI) measure of inflation, which essentially means that your bills will increase even more in the future, while getting out of your contract will be harder when those price hikes are announced.

How to fight back

In previous years, the fact that these price hikes were not written into contracts meant you could choose to leave without having to pay an exit fee, assuming you were still within the initial contract period.

That has changed though ‒ if you are put off by these price hikes and want to leave, there may well be an exit fee to account for. The size of that fee will depend on how long you have left and the contract you’re on.

It is worth stressing that if you are looking to save money on your various deals, one of the most effective ways to do so is to take the time to shop around for new broadband, TV, landline or mobile deals.

Unfortunately, broadband customers often face substantial hikes each year once their initial cheap deal expires. 

It means you need to be switching pretty regularly or risk wasting hundreds of pounds a year.

When shopping around, you have a number of options available to you.

You can compare deals in your area with Broadband Genie or check the latest TV, broadband and mobile deals available from Sky.

We should stress that these are sites that we have affiliate deals with, so we'd earn a small commission on any deal you applied for.

There are loads of other places you can check instead, including pretty much every price comparison site in the market, from MoneySuperMarket to GoCompare.

The most important thing is to compare available deals in your area and then choose the cheapest one.

And of course, if you can earn cashback on top of that particular deal, all the better!

Cut down your package

One easy way to cut your bill is to trim down your Virgin Media package.

You may be paying for things that you don’t actually need, particularly when it comes to the TV side.

Or if you find you don’t watch that much TV, you could get a Freeview box once your contract is up.

It's not just TV though. You may be paying more for faster download speeds that you don't really need, or for an inclusive calls package that you might be able to live without.

To downgrade, ring 150 from your Virgin Media phone or mobile. Alternatively, you can call 0345 454 1111 from any other phone.

Or you could use the online chat feature found under the ‘Contact Us’ tab at the bottom of Virgin Media’s homepage.

Haggle for a lower price

If you haven’t had a go at haggling, try it! It can be quite addictive once you get going.

Pick up the phone to get started. Here are the numbers you need:

Virgin Media Cable

Virgin Media phone or mobile: 150

Any other phone: 0345 454 1111

Mobile customers: 789

Mobile customers calling from any other phone: 0345 6000 789

Check the latest TV, broadband and mobile deals available from Sky.

How to haggle with Virgin Media

First of all, those who aren’t confident on the phone should note down what they’re going to say before they make the call.

Make sure you get your timings right and wait until you are nearing the end of your contract before you get in touch.

As for the actual time of day to call, avoid the busiest times: Mondays, lunchtimes, the end and beginning of the month, as well as 5pm-6pm are generally the worst times.

Be charming, but not aggressive or entitled. You don't want to put the person you are speaking to on the defensive.

Threatening to cancel is a key part of the haggling game. The aim is to get passed on to the customer services’ retentions department as they’ll want to hang on to you as a customer.

They may also be able to do more for you deals-wise than the rest of the customer service team.

Try telling them that what you’re currently paying is too high or that you’ve found a cheaper deal with another provider.

Make sure you do your research beforehand so that you can name examples of better deals if you’re asked.

If it doesn’t work, try again a few days later.

It could just be that the person on the other end of the phone reached their discount quota that day, or they simply may have been in a bad mood.

Get more tips at How to haggle and save a fortune.

Compare deals in your area with

Bag some extras

If you can’t get any money off, try getting some extra stuff thrown in free of charge.

Virgin Media TV remote. (Image: Shutterstock)

Go for paperless billing

You could save £21 a year through paperless billing with Virgin Media.

Just sign into your My Virgin Media account, click on profile at the top of the page, scroll down to the eBilling section and click Switch to eBilling.

Compare deals in your area with Broadband Genie or check the latest TV, broadband and mobile deals available from Sky.

Get the best deals as a new customer

Unlike Sky, who won’t accept you as a new customer until you’ve been away for a while, Virgin Media considers you a new customer if you’ve been disconnected for three months.

So, you can leave for a few months, and then come back on one of the best offers!

Refer a friend

It’s a short-term fix, but if you refer a friend, you both get up to £50 cash.

Check the latest TV, broadband and mobile deals available from Sky.

Switch your bank account

Some bank accounts pay cashback on your Direct Debits, including money spent on broadband, TV and phone packages.

So, you can earn a few quid back thanks to your bill every month.

Check out our run through of the best bank accounts that offer cashback.

*This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This article was written completely independently.

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