Is the world really so full of sheep-like people, who must follow the crowd with their shopping trends ? I must be the marketeers worst nightmare, as brands of virtually any sort just go over my head, so product placements wouldn't even feature in my perception, and create any notion of them being a must-have.
Lucrative product placements
From Pottery Barn in Friends to Starbucks in Game of Thrones, product placement is everywhere. So it's no surprise that it's a multi-billion-dollar industry in the US alone. Here's our roundup of the most memorable and successful product placements – some of which have been powerful enough to turn a company's fortunes around.
Amy Palmer
04 August 2022
Features
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16 September 2019