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Product placements that made companies a fortune

Lucrative product placements
1982: Reese’s Pieces in E.T.
1983: Ray-Bans in Risky Business
1992: Jack Daniels in Basic Instinct
1993: Red Stripe in The Firm
1995: Etch-A-Sketch in Toy Story
1995: BMW Z3 in GoldenEye
1997: Ray-Ban in Men In Black
1998: Manolo Blahnik shoes in Sex and the City
1999: Under Armour in Any Given Sunday
2000: Pottery Barn in Friends
2003: Mini Cooper in The Italian Job
2004: California wines in Sideways
2005: Solstice in The Apprentice
2012: Audi R8 in Iron Man
2014: Jimmy Choo in My Love From the Star
2014: Lego in The Lego Movie
2015: Monument Valley in House of Cards
2015: Barbasol in Jurassic World
2016: IKEA in Big Brother Israel
2016: Weet-Bix in Ode To Joy
2017: Eggo in Stranger Things
2018: Singapore Hotels in Crazy Rich Asians
2018: Cover FX in Queer Eye
2018: Missguided in Love Island
2019: Fiji Water at the Golden Globes
2019: Starbucks in Game of Thrones
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Lucrative product placements

From Pottery Barn in Friends to Starbucks in Game of Thrones, product placement is everywhere. So it's no surprise that it's a multi-billion-dollar industry in the US alone. Here's our roundup of the most memorable and successful product placements – some of which have been powerful enough to turn a company's fortunes around.

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Amy Palmer

04 August 2022

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