Amazon Dash launches in the UK

Updated on 10 November 2016 | 4 Comments

Amazon Prime members can now order household essentials before they run out with a push of a button.

Amazon Dash is now available in the UK.

The latest innovation allows Amazon Prime customers to order fresh supplies of household products with the push of a button.

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How it works

The Amazon Dash is a wifi-connected device that is dedicated to a single product, such as toilet roll, dishwasher tablets or condoms.

If you find yourself running low, you simply press the button and more toilet rolls are delivered within 24 hours.

The Dash buttons cost £4.99 each but you get that cost deducted from your first order.

Once you have your Dash you just need to set it up with the Amazon shopping app and select the exact product you want and your delivery preferences.

You need one Dash button per product. So, if you wanted to order toilet roll and dog food you would need two Dash buttons.

The UK service has launched with 48 brands signed up, but the US version already has more than 150.

Amazon has also planned for overenthusiastic button-pushing. Once an order has been generated any more presses on the button will be ignored for 24 hours.

Also, you receive an email notification when an order is made so you’ll know if your kids have gone on a button-pushing mission.

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The Internet of Things

 When the service was first announced in the US in March last year many customers thought it was an April Fool but it has proved very successful in the US where orders via the devices have grown threefold in the past two months.

Household appliance manufacturers are now working on integrating the Dash buttons into their products. This means soon your dishwasher could have a button that you press to order more tablets.

Amazon’s next step is to automate the service completely. This would mean that your printer or washing machine automatically orders ink or washing powder when it detects it is running low.

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