Supermarket voucher scams UK: how to tell if a voucher, coupon or prize is fake

Twitter, Facebook and WhatsApp is awash with fake supermarket vouchers purportedly from the likes of Aldi, Lidl, Tesco, Asda and Morrisons. We show you how to spot a fake, how to stay safe and also reveal some of the most common scams doing the rounds.

Scammers are creating a load of fake vouchers, supposedly from some of the nation's biggest supermarkets and high street stores.

These hoax voucher promotions have been popping up all over Facebook and Twitter as well as on WhatsApp, text and email.

To help you stay safe, here are some of the most common ones we've spotted.

Fake Lidl 'free groceries' voucher offer

Scammers have been sending out fake offers of £175 worth of free groceries at Lidl on Twitter, Facebook and WhatsApp. 

The scam voucher, which we cover in detail here, claims it is supporting the nation during the Coronavirus pandemic by handing out vouchers to those who click on a link and fill out a survey.

We've screengrabbed what that page owned by the scammers looks like below, but it's possible there are variations of this doing the rounds. 

Whatever you do, don't click on any links or share any personal info  – it's a scam. You can learn more about avoiding this Lidl voucher scam here. 

Fake Lidl offer (Image: loveMONEY)


Aldi fake coupon/voucher scam

A fake Aldi voucher designed to steal shoppers’ information is being widely shared on social media.

In a classic scam technique, victims are told they will receive a prize, in this instance a £250 Aldi coupon, in return for clicking on a link and sharing certain personal info.

Twitter user @DGDCampbell alerted Aldi to one of the scams he'd seen shared on Whatsapp, which you can see below.

If the text is too small, we've typed it out in full here:

"Aldi supermarket offers a free coupon of £250 to everyone this week to Help the nation. Click here to get:

It's a fairly believable scam because Aldi has run competitions in the past where it offers vouchers as prices: take a look at this screengrab of an advertorial than ran on a reputable news site a few years back.

Genuine Aldi competition (Image: Mirror)

However, it's easy enough to tell this Aldi voucher offer is a fake, as we explain here.

Tesco fake voucher and email scams

We've seen a number of Tesco-related voucher and survey scams doing the rounds.

First off, there's this fake Tesco £45 voucher offer, pictured below. You're asked to answer a few questions, share and then download a voucher, but really the voucher is fake and the whole scam is set up to steal your personal details.

Click on the image below to view a larger version

Tesco voucher scam (Image: loveMONEY)
Elsewhere, there are scam emails and tweets promising Tesco vouchers worth anywhere between £50 and £500 in return for after answering a survey.

However, those that complete the questionnaire are finding they’ve been signed up to a premium rate text service, which charges them to be entered into a monthly draw.

Read more about the scam in: Tesco prize draw scam: how to stay safe.

Waitrose voucher scam

Waitrose shoppers are being targeted with a fake voucher offer on WhatsApp.

Dorset Police Cyber Crime Unit has tweeted a screengrab of the scam message, which is designed to steal shoppers' personal information.

If you do receive this scam, delete it immediately.

Fake Asda voucher scam 

Similarly, scammers have been spotted using a fake £250 Asda voucher to capture personal details.

To be clear, the supermarket is NOT giving away a £250 free voucher to celebrate its 68th anniversary. If you click on the link and fill out the page, your details will simply be harvested by scammers.

There are three easy ways to spot this offer is fake. 

First up, the spelling and grammar mistakes. Second, if you manually type in the supposed url in the 'offer' ( you will see that the page does not exist on Asda. Clicking on it will redirect you to the scammer's page.

Finally, ask yourself: would a supermarket really give every customer £250 to celebrate a random anniversary? If it seems too good to be true...

Note: we first spotted this when a friend sent it to us thinking it was real. If you've shared it, please do let those people know ASAP not to click on the link. 

Asda £250 voucher scam (Image: loveMONEY)

Morrisons £75 anniversary voucher scam

On a similar note, Facebook posts have been cropping up claiming to offer a free £75 voucher for either Sainsbury's or Morrisons as part of their anniversary celebrations.

The text used can vary, but the offer is generally along the lines of: "Get a FREE £75 Morrisons Coupon to celebrate 117th Anniversary!". We've seen some with different anniversary years mentioned.

Avoid this scam, and definitely don't share it with your friends on Facebook.

Think you may have fallen for a scam? Check your credit report today

Sainsbury's £120 WhatsApp voucher scam

Sainsbury's shoppers are also being targeted with a £120 voucher scam.

The scam claims the giveaway is to celebrate Sainsbury's 150th birthday. In order to claim your 'free' voucher, you are redirected to an external site where you are asked to share your details. However, there is no prize and your details will be used to inundate you with spam messages.

Sainsbury's has warned shoppers to delete the message without replying.

Think you may have fallen for a scam? Check your credit report today

How to get genuine supermarket discounts and vouchers

Not all supermarket promotions are a scam.

You can use cashback websites like Quidco and TopCashback as well as websites like Vouchercloud and, which list genuine voucher codes and discounts.

You should also keep an eye on official Facebook and Twitter feeds for genuine offers from the supermarkets and other retailers.

Think you may have fallen for a scam? Check your credit record today

This article has been updated

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