Sky price hikes 2020: how to cut the cost of your Sky TV, broadband and phone bills

Updated on 19 February 2020

Millions of Sky customers will see their bills rise in April by £36 on average. See how you'll be affected, and what you can do to dodge the latest round of hikes.

Sky hikes prices (again)

Sky customers will have to fork out on average £36 a year more for some broadband and TV packages from 1 April after another round of price hikes was announced by the telecoms and media giant.

The latest price hike is less severe than the £42 increase announced last April.

The £36 figure is the average increase, so how much more you'll pay depends on which products and services you're signed up for. 

According to Sky, customers who will be impacted by the changes, which is expected to be on average £3 a month, will receive an update by 25 March by email or post.

Sky says broadband customers can cancel their contract within 30 days of receiving a notification of the changes without paying an early termination fee – even if they’re still in a contract.

Here's a detailed look at what's changing (prices indicated are monthly):

  • Sky Broadband Essential will rise from £20 to £22;
  • Sky Entertainment will jump from £22 to £24;
  • Sky Multiscreen is set to increase from £13 to £14;
  • Sky HD TV will rise from £5 to £6

Out of contract? Search for a cheaper media package today

Time to move?

If you're among those affected, you might want to fight back. There are thankfully loads of options available to you, which we'll run through in this piece.

Do you really need the whole bundle?

The full Sky package has so many channels, and chances are you only ever watch a tiny fraction of them.

It’s quite easy to remove or cancel certain packages from your account. Go to My Sky on TV or Broadband & Talk (depending on what you want to amend) and sign in.

Then select the product you would like to remove from the Your Package section. Just follow the links to make the changes.

Even if you only have a phone and broadband package, go through your bills to see how much of your free calls allowance you actually use. There could be an opportunity to move to a cheaper calls package.

Read more: Sky launches new Sky VIP loyalty scheme

Use one-off Now TV passes

Alternatively, you could ditch the Sky TV part of your package and use Now TV passes when you want to watch popular series such as Game of Thrones or catch up with sports.

Now TV passes allow you to stream Sky services on multiple devices via an app or set-top box.

There are five NOW TV passes to choose from: movies, entertainment, sports, kids and hayu (for reality shows).

The Entertainment Pass is £8.99 a month. You'll have access to over 300 box sets and 13 pay TV channels, which aren't on Freeview.  

The 'Cinema Pass' is a bit more expensive at £11.99 a month but you'll be able to watch over 1,000 films and a new premiere every day.

Sky Sports day passes start from £9.98 if you want to catch up with the latest matches/races/events. Alternatively, you can get a week's pass for £14.98 or £33.99 for a monthly pass, which automatically renews every month.

Alternatively, you could choose a Sky Sports Mobile Month Pass for £5.99. It's a lot cheaper, but you won't be able to watch anything on your telly (screen mirroring from your phone to your TV is disabled by Sky).

The Kids and Hayu packages are the cheapest at just £3.99 a month.

The Kids package allows your little ones to watch programmes from their favourite channels, including Cartoon Network and Nickelodeon, while the hayu package is ideal for reality TV fans.

You can try the Entertainment, Cinema, Kids TV or Hayu pass with a seven-day free trial.


In short, haggling is the best thing you can do to get a cheaper deal with Sky. Sky practically tells you to do it on its ‘Stay with Sky’ page!

All you have to do is call 03337 594 464.

If you’re not confident speaking on the phone, it’s worth noting down what you’re going to say, taking every possible outcome into account.

Have some negotiating phrases ready and use past problems as ammunition.

Try to avoid calling at peak periods like Mondays, lunchtimes, weekends and just after work. You want to get as much time with the operator as possible, so call when it’s quieter.

There are three sure-fire phrases to getting you a better deal: ‘I’m leaving’, ‘I’m paying too much for my current package’ and ‘x offers a similar deal cheaper.’

To back up your argument, check the best buys on the market right now to see if you can genuinely get a better deal elsewhere. You can start your search at

The main aim is to get through to the retentions department (more commonly known as ‘disconnections’) as they have a lot more power to give you discounts than the customer service team do.

Be charming. Acting rude or entitled will put the operator on the defensive, meaning that you’re less likely to get a better deal.

You don’t necessarily have to go with the first offer either, giving you wiggle room to haggle even more!

That said, try not to push the operator too much as it’ll ruin your hard work. Listen out for verbal cues like defensive language, hesitation and impatience.  

If they call your bluff, say you need to check with your partner/flatmates/parents first. You’ll hopefully speak to someone different next time.

And if they go silent, wait for them to fill in the gap.

They’re hoping that you’ll accept the price to end the silence, so don’t give in. Our editor saved £240 just by threatening to leave for a cheaper deal.

Find out more at How to haggle and save a fortune.

How to cut your Sky bill

Ask for extras

Ask if they can chuck in any freebies such as free calls or extra channels, particularly if they can’t bring your cost down.

Have a go at blagging movies or an extra sports channel on top of your current deal. 

Be prepared to leave to get what you want

If you don't get a decent offer, then you might be better off simply leaving, as long as you won't have to pay any exit fees of course. 

Leave it a little while, and you will likely be contacted by Sky with some sort of return offer. These vary by customer, but we've heard tales of 33% off for five years, or even 75% off for a year.

Alternatively, you can attempt to play the cashback game. You can pocket some decent cash when you take out a deal with Sky from sites like Quidco. 

Add more services

Add more? Isn’t that a bit contradictory? 

Sometimes taking multiple services from one provider can reduce your bill.

For example, if you just have broadband with a provider then chances are it's more expensive than if you have a phone and broadband package.

If you do decide to add more services, aim for an upgrade offer rather than just adding a service to your current package.

By just adding a service the standard price will likely apply, meaning that you lose out on substantial savings.

As always, haggle – see if you can get the extra services at a better price than advertised!

You can check Sky's full range of products and offers here.

Of course, the downside to signing up to more packages and products is that you'll likely be particularly hard hit when the next round of price hikes rolls around (assuming you're out of contract).

*This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This article was written completely independently.


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