For similar reasons, the cycling industry has benefitted hugely over the last two years. In the UK, hundreds of bike stores were forced to shut up shop in 2019. However, 2020 saw sales of bikes and cycling accessories grow by 45%, adding a staggering £1 billion ($1.4bn) to the market.

The same trend was visible across the Atlantic, with Americans buying 62% more bikes between January and October 2020 than during the same period in the previous year.