While most James Bond fans would know that 007's car of choice was an Aston Martin, that all changed in 1995 with the release of GoldenEye. BMW spent a reported $3 million (£2.5m) in order to get the Z3 model into the film. The deal paid off in a big way: 9,000 orders came in within the first month of the film's release, representing an overall increase of $240 million (£196.4m) in sales.