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Secrets shops use to make you buy more

Clever marketing tricks that make you spend
Fancy packaging
...and fancy labels
Playing music
Fruit and vegetables at the front
Essentials at the back
...except freshly-baked bread
Bigger trolleys
Free food
Food at the till
Store layout changes
Eye level is buy level
…and the same goes for kids
Loyalty cards
Accessories are well signposted
Bold sale signs
Offering free shipping/delivery
Strategic escalator placement
Seats
End cap displays
Pairing items
Touching the products
Staff befriending you
Premeditating store traffic
'Deals' that make you buy more
Clever lighting
Ending prices with 9s
1 of 27
Dmitry Kalinovsky/Shutterstock.com

Clever marketing tricks that make you spend

Ever wandered into a store to buy two things, and walked out with 10? That's because every aspect of the shopping experience – from store layout to product placement and even the colour of signs – has been cleverly engineered to make you spend more money. Here are 26 ways stores trick us into parting with more of our hard-earned cash.
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lovemoney staff

02 August 2024

Features

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