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The Biggest Sports Sponsorship Deals In History

Biggest Sports Sponsorship Deals
Ferrari
Emirates
Man City
Gatorade
Dr Dre
Guiness
Adidas
John Hancock
Slazenger
Nike
Volkswagen
Uniqlo
Salton Inc
Louis Vuitton
Puma
Prime
Reebok
Wilson
Spotify
Tommy Hilfiger
Under Armour
Rolex
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Catherine Steenkeste/Getty

Biggest Sports Sponsorship Deals

Sports sponsorship deals are a major source of revenue for both sports teams and players.

The biggest deals now reach billions of dollars. In 2020, Nike signed a lifetime deal with basketball legend Michael Jordan worth an estimated $1.3 billion.

Another notable example is the sponsorship deal between Manchester United and Adidas, worth over $1 billion and is one of the largest in sports history. We take a look at some of the of the biggest sports deals in history.

All values in US dollars, unless otherwise stated.

 

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Simon Wiley

05 April 2023

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