Biggest Sports Sponsorship Deals
Sports sponsorship deals are a major source of revenue for both sports teams and players.
The biggest deals now reach billions of dollars. In 2020, Nike signed a lifetime deal with basketball legend Michael Jordan worth an estimated $1.3 billion.
Another notable example is the sponsorship deal between Manchester United and Adidas, worth over $1 billion and is one of the largest in sports history. We take a look at some of the of the biggest sports deals in history.
All values in US dollars, unless otherwise stated.
Simon Wiley
05 April 2023
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