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Tasty facts you might not know about M&M's

18. M&M’s paid £3.5 million ($5 million) to be the official snack food of the Olympics
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Tony Duffy/Allsport/Getty Images

18. M&M’s paid £3.5 million ($5 million) to be the official snack food of the Olympics

Ready to go global, M&M’s paid £3.5 million ($5 million) to be named 'the official snack food of the 1984 Olympic games', held in Los Angeles, California. The international sporting event needed a brand that could be recognised in every nation (at the time, Snickers was called Marathon in the UK). With worldwide recognition, M&M's expanded into Asia Pacific, Australia, Europe and Russia.

Miriam Carey

16 December 2024

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