A perfect storm?
The world’s established carmakers are at a fork in the road. While they ponder what route to follow, brand-new upstarts are tailgating them aggressively, looking for an opportunity to overtake. 2025 will be remembered as a very tough year for some household names.
In Europe, companies have lost up to half their value. Despite President Trump’s protectionism, the situation is also difficult in the United States where legacy manufacturers are struggling to implement new technologies and stake a claim to the future. Meanwhile, China’s car industry is surging ahead, thanks to a raft of new homegrown brands, plentiful raw materials and burgeoning EV sales.
With the automotive sector crucial to many countries’ wider economic success, the stakes could scarcely be higher. Read on to discover the trends upending the industry and find out which automakers are en route to a bright future and which ones are stuck in a jam.
All dollar amounts in US dollars
Michael Gallagher
25 February 2025
Features
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