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Crisis en China: Las empresas occidentales se enfrentan a un grave problema

Marcas en apuros en la República Popular
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GREG BAKER/AFP via Getty Images

Marcas en apuros en la República Popular

Considerada en su día como un mercado de ensueño con un potencial increíble, China se ha convertido en una pesadilla comercial para una larga lista de marcas extranjeras. Desde gigantes de la tecnología y aerolíneas hasta casas de moda de lujo, los principales actores extranjeros están luchando como nunca mientras varios factores trastornan sus negocios en el país.

Sigue leyendo para descubrir por qué China está resultando tan difícil para estas potencias del consumo y averigua qué marcas famosas son las que más están sufriendo.

Todas las cantidades están en dólares estadounidenses, las cifras en euros son conversiones aproximadas que podrían cambiar.

Adaptado al español por Alba Mora Antoja, Redactora en Español para loveMONEY.

Daniel Coughlin

11 September 2024

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