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The most expensive American TV commercials of all time

Universal: $14 million
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Courtesy Universal

Universal: $14 million

Universal Pictures shelled out $11.9 million to create and air its thrilling Jurassic World: Fallen Kingdom movie trailer at the 2018 Super Bowl. That’s $14 million when adjusted for inflation.

The mammoth amount of money spent on the short promo accounted for almost 7% of the blockbuster’s $180 million budget.

However, given that the flick grossed an eye-watering $1.3 billion at the box office, it’s safe to say the exposure was worth it...

Alice Cattley

24 February 2023

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