French fashion house Chanel was valued at around $13.2 billion in 2021 according to Statista, so it can clearly afford to splash some serious cash on advertising.

Over the years, its ads have featured A-listers like Keira Knightley and Brad Pitt – but it was its 2004 Chanel No 5 commerical starring Nicole Kidman that was the design house's most expensive.

Le Film cost a staggering $33 million, the equivalent of $51.9 million today. According to Business Insider, Kidman received $3 million for appearing in the iconic advert and was directed by award-winning director Baz Luhrmann, who she had previously worked with on the movies Moulin Rouge! (2001) and Australia (2008).

At two minutes long, Le Film was a mini-blockbuster in its own right and cost a jaw-dropping $25.95 million per minute.

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