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The most expensive American TV commercials of all time

TV spots that broke the bank
Coca-Cola: $1.8 million
GoDaddy: $3.6 million
Ferrari/Shell: $6.4 million
Tide: $9.6 million
Honda: $10 million
Kia: $10 million
Microsoft: $10 million
PepsiCo: $12 million
Fiat: $12.5 million
Chrysler: $13.2 million
Pepsi: $13.4 million
Universal: $14 million
PopCorners: over $14 million
Bud Light: $15 million
Amazon Alexa: $17.6 million
Toyota Prius: $17.8 million
Amazon Alexa: $19.3 million
Google: $19.3 million
Samsung: $19.4 million
Ford: $19.6 million
84 Lumber: $19.6 million
Amazon Alexa: over $20 million
Doritos: over $21 million
Squarespace: over $21 million
George W. Bush: $22.3 million
Guinness: $22.9 million
Michelob ULTRA: over $42 million
Chanel: $51.9 million
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Courtesy Michelob ULTRA

TV spots that broke the bank

NBC aired the world’s first TV commercial in 1941. Since then, we’ve seen millions of ads grace our TV screens.

The best commercials can bring in huge amounts of revenue for a brand, but they can also cost a fortune. After all, A-list endorsements and elaborate special effects don't come cheap, while placement can be another huge expense. In fact, reports suggest that 30-second ad spots during this year's Super Bowl were selling for more than $7 million each. 

Read on as we explore some of America’s most expensive TV commercials of all time, adjusted for inflation into today's money. All dollar values in US dollars.

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Alice Cattley

24 February 2023

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