Lucrative endorsement deals
Celebrities can typically make huge amounts of money thanks to their day jobs on stage, screen or sports field.
But brands will happily fork out millions of dollars to influential stars in exchange for endorsement of their products to potential new customers.
From actors promoting perfumes to a sports label that has spent hundreds of millions on LeBron James, click or scroll through our gallery for a run-down of the biggest celebrity endorsement deals of all time. All dollar amounts in US dollars, unless otherwise stated.