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The biggest celebrity endorsement deals of all time

Lucrative endorsement deals
Jennifer Aniston, Emirates:  $6.3 million (£5.2m)
Brad Pitt, Chanel: $9.1 million (£7.5m)
Justin Timberlake, McDonald’s: $9.8 million (£8.1m)
Nicole Kidman, Chanel: $11.4 million (£9.4m)
Selena Gomez, Coach: $12.5 million (£10.4m)
Ashton Kutcher, Lenovo $12.9 million (£10.7m)
Catherine Zeta Jones, T-Mobile: up to $13.4 million (£11.1m)
Snoop Dogg, Corona beer: $13.8 million (£11.4m)
Michael Jackson, Pepsi: $15.1 million (£12.5m)
Robert Pattinson, Dior: $15.7 million (£13m)
Justin Bieber, OPI: $16.4 million (£13.6m)
Britney Spears, Pepsi: $16.7 million (£13.8m)
Travis Scott, McDonald’s: $23 million (£19m)
Jay-Z, Samsung: $25.7 million (£21.2m)
Taylor Swift, Coca-Cola: $26 million (£21.5m)
Tiësto, 7UP: $38 million (£31.4m)
George Clooney, Nespresso: $40 million (£33.1m)
Charlize Theron, Dior: $55 million (£45.6m)
Beyoncé, Pepsi: $64.3 million (£53.2m)
Julia Roberts, Lancôme: $68.4 million (£56.5m)
Dwayne Wade, Li Ning: at least $78.4 million (£64.9m)
Usain Bolt, Puma: at least $83 million (£68.6m)
Serena Williams, Nike: at least $89.7 million (£74.2m)
Maria Sharapova, Nike: $95.7 million (£79.2m)
Tiger Woods, Nike: at least $175.2 million (£144.9m)
David Beckham, Adidas: $262.2 million (£216.7m)
LeBron James, Nike: at least $1 billion (£826.7m)
Cristiano Ronaldo, Nike: at least $1 billion (£826.7m)
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Harry How/Staff/Getty Images

Lucrative endorsement deals

Celebrities can typically make huge amounts of money thanks to their day jobs on stage, screen or sports field.

But brands will happily fork out millions of dollars to influential stars in exchange for endorsement of their products to potential new customers.

From actors promoting perfumes to a sports label that has spent hundreds of millions on LeBron James, click or scroll through our gallery for a run-down of the biggest celebrity endorsement deals of all time. All dollar amounts in US dollars, unless otherwise stated.

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Hannah Ward-Glenton

23 April 2021

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