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Aldi and Lidl beat the big names in supermarket survey

Simon Ward
by Lovemoney Staff Simon Ward on 15 December 2011  |  Comments 13 comments

Budget supermarkets get better scores than Sainsbury's, Asda, Tesco and Morrisons in annual Which? satisfaction poll.

Aldi and Lidl beat the big names in supermarket survey

Budget supermarkets Aldi and Lidl are continuing to win plaudits as well as shoppers, coming second and third respectively in this year’s Which? supermarket satisfaction survey.

Both shops gained four stars for the quality of their fresh produce and, crucially, value.

Waitrose topped the survey for the third year running, with a score of 83% and five stars for its customer service.

Marks & Spencer came fourth in the poll of 11,000 Which? members.

Tesco and the Co-operative came joint last. Tesco only received two stars for its customer service, own brand products and store environment.

The results follow a BBC investigation revealing that many big supermarket 'deals' were misleading and sometimes more expensive than buying individual products.

Ocado and Waitrose came joint top in a poll of online supermarkets, each achieving a score of 80%.

Which supermarkets get your vote? Share your thoughts in the Comments box below.

More: Big supermarkets under fire over ‘bargains’ | Last delivery dates for online Christmas shopping

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Comments (13)

  • hopefultom
    Love rating 28
    hopefultom said

    Correction to my last posting

    It should read " Waitrose & Ocado" , not " John Lewis & Ocado "

    Report on 27 December 2011  |  Love thisLove  0 loves
  • GaryDean
    Love rating 37
    GaryDean said

    Tesco fruit & veg is a total rip off. I don't even bother to look at it anymore. I use the store for odds & ends because of it's 24 hour opening. I use Morrison's fuel because it is cheaper & with the points earned add up to a better deal than clubcard points overall. The main bulk of our shop which we always did in Morrisons we now do in Aldi. I can't say all of their prices are better but a lot of them are. An expensive box of cereal in Tesco is as much as £5. In Aldi around £2. Tesco 'bargains' on non food items are an insult to one's intelligence.

    Oddly it used to be one of my favourites but it appears a new breed of executives hold the reigns & their methods leave one wondering whatever happened to good old fashioned moral values such as honesty & integrity & fair play.

    Report on 10 January 2012  |  Love thisLove  0 loves

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