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Ten ways to slash your supermarket spend

Published 5 April 2010 in Make your money go further

Fed up with paying through the nose just to keep your family fed? Then follow these ten easy tips...

About a week ago, I popped into my local Sainsbury's to buy a packet of Kellogg's Special K. Ideally, I wanted a discounted brand rather than Kellogg's, but unfortunately as the supermarket was so small, I didn't have a choice.

So I grabbed the cereal and headed to the checkout. It was then that the horror of what I was doing struck me - I was forking out £3.19 just for a 500g packet of cereal! What a rip off!

A trip to the supermarket can often leave you feeling like you've just been robbed. So if you're sick of paying a fortune for your food, here are eight tips to help you slash your food bills.

1) Plan ahead

It's always a good idea to draw up a list of meals you're going to cook for the next week. Plan your shopping list around that and stick to it! Don't be tempted to impulse buy and end up with a cupboard full of stuff you don't actually need.

2) Ditch the big brands

As I said above, I usually tend to avoid the big brands and instead plump for a discounted version.

John Fitzsimons looks at the easy ways you can boost your loyalty points, and nab all sorts of free goodies!

The thing is, cheaper brands don't necessarily mean poor quality. And ditching the big brands really can bring down the size of your bills. For example, instead of buying a packet of Kellogg's Special K, Tesco sells a discounted brand called Country Barn Special Flakes - a 500g box costs just £1.39. Similarly, ASDA sells its own version, Vitality, for £1.68 for 500g.

And in my opinion, these cheaper brands are just as nice, if not nicer, than the big brands.

If you're not convinced, a nifty website to take a look at is Supermarket Own Brand. This tells you how certain products compare in both cost and taste - so ASDA's Vitality, for example, is given a score of 8 out of 10 for taste. Not bad!

And don't forget that buying 'value' items for basics - such as flour and rice - can also be a good option. To find out which supermarket offers the best deal, read The cheapest supermarket Value range.

3) Shop online

Shopping online not only means you can avoid crowded supermarket aisles and trolley injuries, it can also work out to be cheaper.

Related goal

Cut your food bills

As food prices continue to rise, here's some handy ways to keep your food bills under control.

By using a clever website called mySupermarket.co.uk you can track how much your shopping would cost at each of the UK's four major supermarkets (Sainsbury's, Tesco, ASDA and Ocado/Waitrose). You can then select the basket of goods from the one you choose. It will also tell you when you can 'swap and save' by substituting one bag of grapes for another bag of grapes (perhaps because it's on special offer, for example). And if you're on a diet, you can also find out which products allow you to swap and save calories!

Although you will have to pay a delivery charge for online shopping - and this is usually more expensive at the weekend - you will often find fabulous voucher codes online which can chop several pounds off your weekly shop. For example, if you have a look on websites such as HotUKDeals, vouchercodes.co.uk and myvouchercodes.co.uk, you're bound to come across vouchers for free delivery or discounts on your groceries!

It can also be worth signing up to supermarket websites even if you don't shop with them, as supermarkets often send out discounts via email. Usually, they're trying to lure you back to shopping with them if you haven't booked an online delivery in a while. So try to vary who you shop with, so that at any one time at least one supermarket is desperate to tempt you back.

Finally, I think the really great thing about shopping online is that you're less likely to be tempted to buy things you don't need!

4) Look out for reduced items

Usually if you do your supermarket shop towards the end of the day, the discounts will be greater. Most supermarkets have a 'reduced to clear' shelf so this is always worth a browse. Just be careful as these items will probably have a short 'use by' date on them, so either eat them quickly, or freeze them if you can.

5) Go local

Local greengrocers and markets can work out far cheaper for fruit and veg than supermarkets. Similarly, you'll also save the pennies by eating the seasons. And of course, you could always try a spot of pick your own, or even grow your own fruit and veg in your back garden.

6) Deep discounters

Deep discounters such as Aldi, Lidl and Netto have rapidly grown in popularity over the past couple of years. Because they keep their shop overheads low, they can offer lower food prices than the major supermarkets. So they are definitely worth a look if you haven't already become a fan.

7) Ditch the kids

Children can be ever so good at persuading you to buy items you don't need. So if possible, leave the kids at home!

8) Supermarket traps

Over recent years, supermarkets have started to try to convince us that shopping in a supermarket is a great way to spend your entire day.

Related blog post

As a result, in have come the Starbucks cafes - allowing you to wile away the hours, enjoying a cup of coffee, or perhaps a spot of lunch, before continuing to amble along the aisles. You might even be lucky enough to walk around listening to relaxing music. All of these tactics are designed to help you let your guard down and throw a bunch of extra stuff into your trolley on impulse!

Changing the store layout is another cunning ploy to encourage you to spend more. Even if you think you know where everything is, one day you're bound to walk into your local supermarket to find everything has been moved around - meaning you have to walk up and down every aisle searching for what you want and wandering past other tempting items.

Watch out for product placement too. Often, cheaper items will be on the very bottom or top of a shelf so you will really have to look for them. Meanwhile, the more profitable items will be 'conveniently' placed at eye level so they are easy to find.

And finally, the smell of freshly baked bread wafting down the aisles is also a great way to encourage you to add some to your shopping basket! And what about all those delicious looking sweets sitting at the checkout? Pretty easy just to add them to your trolley, isn't it?

9) Earn cashback

OK, so technically this isn't a way to slash your food bills... but it does allow you to buy the same amount of food for less. I'm referring, of course, to cashback credit cards. Hand over one of these cards at the supermarket till and you could earn up to 5% cashback. This could potentially save you hundreds of pounds over the course of a year, far more than any supermarket loyalty card scheme. Read more

10) Make the most of special offers

Again, if you shop online, this is easy to do. Most supermarket websites have a special offers section, where they list their top offers that day. Have a look:

You can also find details of special offers easily on mySupermarket.co.uk.

Don't be tempted into spending more because you're 'saving' more, however. For example, yes, 'buy one, get one free' deals can work out to be a good bet - but only if you're going to use the items. So buying three bags of satsumas for the price of two might be ok if you've got a family of four to feed, but if you live on your own, chances are the satsumas will start to go off before you get a chance to eat them. In which case, you're literally throwing money away.

So there you have it, ten easy ways to slash your food bills. And don't forget to check out our Frugal Food blog for more inspiration.

This article has been edited and updated from an earlier version published last year.

More: Save £110 with a broadband bundle | Nine ways to get something for nothing

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Comments

stressful said

  • 0 recommendations

Sainsbury's have an excellent half price offer on beef joints at the moment - I've just cooked one up (left a bit in the freezer) and it's deliciously tender - will definitely buy some more tomorrow to cube and stock up on.

I use a lot of spices, so I've found the cheapest Indian store at my local shopping centre where I can buy dry spices in bigger bags and way cheaper than those little boxes of tasteless dust you usually find on supermarket shelves, then roast and grind them to make my own curry powders - infinitely tastier than anything you can buy ready mixed from a shop.  After a few trials with smaller amounts, you realise that variety in the mix is the key to avoid samey-ness!

And the £15 I spent on a replacement (coffee) grinder (old one died after 9 years) for my spices has more than paid for itself over the past 5 years.  It's in constant use, if only for regularly grinding small amounts of black peppercorns, which loses taste really quickly.

  • 2 recommendations

Just be disciplined when you shop, go alone and don't go when you're hungry.  I always count up how many day's I need to buy for (I may have stuff already in the freezer) and stop when I've got enough unless I see an absolute bargain that I can use the week after.  I tend to avoid some own brands and value ranges as I think they're awful and use porr quality ingredients.  Over time you can compare ingredients with quality brands and youcan usually see why they're cheaper.  If the kids won't eat them you're not saving anything anyway.  Also am dubious about fruit and meat at Aldi etc but find their dry goods can be good value.  Morrisons is good for smaller portions.

nosbort said

  • 0 recommendations

That's only 9 ways, after all 3) and 4) are mutually exclusive.

  • 1 recommendation

Look out for another supermarket trap that I find regularly at ASDA and that is the bigger packs are not always the cheapest way of buying.

My best example of this is Jammie Dodger biscuits which are twice the price per biscuit for a pack twice as large as the small one.

I've just checked Tesco on this product too

small pack 27.3p/100g, large pack 54p/100g

They are really taking the micky!!

Bob

suemalling said

  • 0 recommendations

Our (large)Tesco's store has a considerable range of Asian spices and other dry goods in large, economical packs, tucked away at the back of the store; great and convenient if you get through a lot of these, so look beyond their named brand spice section.

Where products are available in different sized packs, Tesco and Waitrose do price ingredients by smaller units (e.g. per capsule for vitamins or per 100 mls for cooking oils, etc).  Despite being in smallish print, these enable you to make easy comparisons as to which size packs are best value and, as already stated, biggest is NOT always cheapest

ajs336842 said

  • 0 recommendations

Sainsbury's "Feed you family for a fiver" recipe cars are great for cheap ideas. We've got a binder with 40+ of them so can eat freshly prepared meals every night for over a month without getting sick of anything. If you go down this route you can save even more by substituting some of the ingredients with the Basics range, eg flour, cassrole beef etc. Most of the things we make are low enough in salt to give to our baby daughter as she's being weaned right now therefore we'll save in future as she will be used to eating what we are and we won't have to buy something different for her!

gardener said

  • 1 recommendation

I have an on-going little game I play with myself. How long can I last before I need to go shopping? My cupboards are well-stocked as is my freezer and fridge. My garden is producing loads, so do I really need to shop??? And the outcome of my game is that I can cut out 3 out of 4 shopping trips, by looking properly in the cupboards/fridge/freezer/garden. This saves loads of money as average shopping bill is £30-40 for me.

And of course always have a list and walk determinedly through the shop to get the items on your list, as soon as you have your items, run to the check out with blinkers on and get out of the shop as fast as you can!

k129048218 said

  • 1 recommendation

My best way to 'save' money is to always check your receipt. You'd be amazed at the number of times items are incorrectly priced or scanned twice or you don't get the bogof deal!!! I usually save (or should that be avoid being ripped off) over £20 a month at my Tesco in Catford.

oldhenry said

  • 0 recommendations

it was better when prices were written on the goods, how many remember the price of everything they buy in a trolley?, not me.

But Tesco have a cunning plan of giving you a voucher of £7 off - next time if you spend £50. This tempts you to buy more there, than elswhere at a better price. Also , having spent the £50 stocking up , the till spewed out another £7 voucher for the following week. But I think I'll stick now, rather then keep on their conveyor belt of transferring their goods to my house and my money to their bank.

OzsWorld said

  • 0 recommendations

My tips for saving when you're shopping are:

1) Have a budget - Allow upto 20% overspend for those months you do more entertaining at home than others.

2) Make a shopping list before shopping online - It's obvious, but we worked out we spend £20-£30 more when we're shopping in-store than we do online.

3) Make the most of offers - There are some products that you wont need to use in the short term but if they are half price or 2 for 1 deals then get buy them now. I'm thinking more on frozen foods and tolietrees.

4) Pay in Cash (unless you have a cashback credit card that you can pay off each month). Cash means you stick more closer to your budget. We have a 'food' kitty - when paying online, we take the amount out there and then on what we've spent so we have the cash available when the card statement turns up.

Hope that helps!

Mdavies007 said

  • 4 recommendations

Good tips. However, there is no mention of ethics at all here; surely providing food for you and your family is not all about saving money? So-called "cheap" food provided by many supermarkets can come at a huge cost to both animal welfare and environmental factors that have an impact on human health.

Mass-produced meat is typically full of antibiotics, heavy metals, additives, preservatives and extra water, and causes widespread pollution from animal effluent. A lot of it is produced in countries (in Eastern Europe, for example) where standards of food production and animal welfare are much lower than in the UK.

It is arguably better to buy a smaller amount of UK pork, or a cheaper cut, for example, then a 2-for-1 pack of imported bacon. The price difference is likely to be about the same most people would spend on a pint or 2 in the pub, and it means you don't have to tell your kids that the animal you are feeding them was raised in a crate too small to allow it to turn around, in a barn where it never sees daylight, fed modified animal parts and trasnported hunderds of miles in squalor to be butchered.

Save money, by all means, but think about the provenance of your food too.

gardener said

  • 0 recommendations

I should have said I only shop within the UK if pos and in season. Only exception being kiwis and bananas. So at the moment I can't wait for the first local apples to ripen as I haven't had any for weeks! But plums are about ready on my trees, so that keeps me happy too! We never buy factory-farmed meat or products. Just the occasional organic chicken, a local lamb from down the road or local free range meat from our local butcher in the village. Just hatched our own chicks , so will have fresh eggs in a few months! 

But hey freezing extends the season and I dry fruit too. 

When out I always ask where the meat and eggs are from, and if it not local and free range, I opt for salad instead. It is nice to see more pubs and restaurants are offering free range and local produce.

LAWR3NC3 said

  • 0 recommendations

just one gripe:Why do some super markets deliberately uninform shoppers when they are trying to compare products? The other day 2 different types of cabbage were being sold next door to each other in my local (generally) excellent Sainsbury super store one was priced per cabbbage the other per 100g.

 HstG

SeaBee said

  • 0 recommendations

The deep discounters are not as cheap as they once were. With the falling value of the £ imported hard goods prices have increased , in some cases substantially.

99zardoz said

  • 1 recommendation

One suggestion I have with cooking is to use Quorn instead of chicken breast in everyday dishes.  I am no vegetarian but mass produced, factory farmed chicken is not produced humanely and results in low quality meat from birds that were often crushed to death knee deep in their own waste.

Quorn is cheap, and is perfect for things like curry where you wouldn't want to waste free range chicken breasts anyway as you would not taste the meat just the curry.  A bag for less than £3 makes enough curry for four people especially if you use some veg as well.  Use some spices and some passata (or blend up a cheap tin of tomatoes yourself) and hey presto.

If you do want to use chicken breast, buy free range chicken thighs instead of bog standard breast.  The cost will be the same or slightly cheaper, and the meat has much more flavour (although the texture is not even like breast they arent usually gristly especially the free range ones)

If I buy chicken I splash out on a proper free range chicken and just roast it.  You could always buy a big one and get as many meals out of it as possible (cold chicken legs etc all the way down to stock/soup from the carcass if you were feeling very frugal....)

A warning about Sainsburys meatfree "Quorn" imitation - its horrible and only a bit cheaper than Quorn.  And no, I don't work for Quorn!

99zardoz said

  • 0 recommendations

I would also second the point in this article about local greengrocers and markets being cheaper than supermarkets for fruit and veg.

We still have a good greengrocer left on our high street here in Brentwood, Essex and his stuff is usually slightly cheaper than the supermarket. 

Also, we have a farm shop that is usually cheaper for fruit and veg and sells mostly local produce (although to be fair the meat isn't that cheap but then its good quality and not battery farmed)

People assume supermarkets are always cheaper but it depends what you are buying - its often not the case.

Poppydog said

  • 1 recommendation

Another supermarket tip is to take great care in buying the basic things you just pop in the trolley because you have to have them

Milk is a classic. At our local Tesco milk is at least £1.50+ for a two litre bottle depending on brand. However they sometimes have a discout brand - Fresh and Low for around £1.10 for 2 litres but hise it away sometimes behind the more expensive milk.

I have watched people put 3 or 4 bottles of the more expensive stuff in the trolley without even a glance at the price. I pointed out to a friend I encountered doing this that she could save over a pound just on the milk, she was stunned. Then decided there must be something wrong with the cheaper milk and bought the Pure Filter at £1.79 anyway.

It is cheaper at our local shop which is supplied by a local dairy - 2 litres is £1.30 at the moment.

Free Range Eggs are the same - Cheapest this morning at the supermarket were £1.52 for half a dozen, I have just paid 90p at our local butchers for half a dozen free range large eggs from his brothers farm.

 I never buy supermarket meat, using the local butcher all of whose meat and poultry is locally produced to higher welfare standards, the pork is from outdoor woodland pigs and the chicken from free range flocks slaughtered by a mobile slaughterer on site thus avoiding the traumatic journey and head stunning held upside down by the legs on a conveyor belt. I have discussed the provenance of the meat and been offered the chance to check it all out on farm if I want to.

The less popular cuts such as chicken thighs and pork shoulder are a similar price as the 'luxury cuts' from the supermarkets such as boneless breast or loin steaks. Guess what, done in the slow oven on the Aga they taste much and I mean much better. Likewise lamb shoulder or even better mutton if you can get it.

If you want/need quick convenience food for evenings after work etc - create your own use your freezer and reheat, use a slow cooker and come home to a delicious meal - not just casseroles the variety of slow oven cooked meals is vast - pastas, curries, etc as well as traditional pot roasts.

Of course as is pointed out in this article the rip off price on these basics is achieved by utilising the ploys described as supermarket traps.

The biggest tip of all I think is be prepared to make an effort and cook - you don't need an Aga a cheap slow cooker does the job for the cheaper cuts of meat and uses a fraction of the power of a standard oven.

jahpete said

  • 0 recommendations

My biggest gripe is podded peas. The vast difference in price is beyond comprehension. Sainsburys now have an offer buy two packs for three quid. This works out at the same price by weight, or more, than all the other supermarkets and much lower quality too. i emailed Sainsburys customer services to complain about their peas, which on two occasions recently have had little white grubs in them, but they have not even acknowleged receipt of my email,let alone responded. The best podded peas I have found are at Morrisons or my local Indian Greengrocer.

As for the other stuff, forget Aldi, they are now one of the most expensive. The only things I buy there now are their tinned new potatoes and Corale baked beans, far tastier than those awful Branston things and as nice as Heinz.

The only deep discounter really worth bothering with is Lidl and their quality is second to none. Even on branded goods, you get real value for money. 2 litres of Pepsi for 75p (over £1.50 in Sainsburys).

If you are lucky enough to have a Heron Foods or Cool-trader near you, then you will be quids in. Our local Heron Foods has the world's best bread, Warburton's Super Toastie 5p cheaper than the big supermarkets and many more bargains as well, particularly on frozen food. The Tesco local next door to our local Heron store is an absolute joke. Loads of stuff nobody wants to buy, usually reduced by the end of the day and still unsold and not a trace of Warburton's bread, just that awful Kingsmill soaked in vinegar to keep it fresher on the shelves.

I can't eat Kingsmill as I'm allergic to vinegar, but it is not only Kingsmill that is saturated in such a way. Even the good old Hovis has gone the same way. Check the ingredients on your bread, you may be eating more additives than you think.

  • 0 recommendations

If you have a farm shop or greengrocer who sells sacks of potatoes it's great especially this time of year.  Baked, mashed, roast, soups, and you can be even more adventurous. Especially considering baked spuds mean you alway have an easy meal to hand, without having to resort to the takeaway

jennie said

  • 0 recommendations

Lol at supermarkets wanting you to spend an entire day there- I once spent 2 hours in Tescos, only to have staff walk up to me within the last 15 mins of my shop asking me if I needed any help (I had earphones on so they did take alot of hassel to get me to notice them) then I overheard in hushed whispers that "shes been here for 2 hours!!) I had the money I was paying with checked very very very carefully by a jobsworth at the customer service desk and finally I has the security guard check my bags on the way out (no alarm went it was just a random checking of bags). I walked out of the store feeling somewhere inbetween having committed the worst crome on earth and a petty criminal! Why do I keep going back?!

I think I'd rather shop at Sainsburys and would add that the customer service desk at a certain large tesco store in south east london has got to be the worst I have ever been to! Maybe this is the key- shop at somewhere you hate, my bills do always seem to be lower in Tescos then in Sainsburys...

jaymie said

  • 0 recommendations

Why not save money on writing your next article by simply republishing an old one!

Anyway, the Aldi special offers link doesn't work.

rsharp said

  • 0 recommendations

I agree with jaymie, above, the republishing of old articles, while they may be relevant, is misleading, as you state that the date of publication is current.

In terms of the supermarkets showing the 'per unit' price for items, be aware that, in Tescos at least, they sometimes price their own brand in pence per 100g and the branded item in pence per litre, so it is impossible to accurately compare for some items.

nickfrost said

  • 0 recommendations

Be very careful when going to Tesco's restaurant, a friend of mine was fined 70 pounds for overstaying their two hour car parking time limit. Not the best Christmas present to receive and hardly welcoming!

colonial69 said

  • 0 recommendations

nickfrost

Never, ever, pay the 70 pound "fine" for parking more than two hours in a Tesco car park [or any othe private car parking area].  The notification, designed to look like a local authority PCN, is unenforceable and they will not take you to court unless you admit you are the driver. You merely have to ask them to provide evidence that you were the driver, as they cannot go to the small claims court against the vehicle. Ignore all the correspondence and possible phone calls; nothing can be posted on your credit records without a court judgement and these con artists will go away!

Rip off Britain!

  • 0 recommendations

To Mdavies007

 "A lot of it is produced in countries (in Eastern Europe, for example) where standards of food production and animal welfare are much lower than in the UK"

Sorry, but do you know any European Country where the food quality is so low as here in the UK?Because I dont and I know a lot of Countries...

If their Standards are lower explain me why the UK has the highest rate of obesity in both children and adults??

Before saying anything people should think a bit.....

serape said

  • 0 recommendations

Another way to slash your spend is to stop buying processed food and buy real food instead. There was no need to buy Kellog's Special K, or a non-brand substitute - you could buy plain rolled oats, raisins and fruit and make your own healthy cereal for a fraction of the cost. Baked beans? Why buy them when you can make your own bean soups and casseroles? And the home-made ones have no nasty chemicals, zero salt if you so wish and a far lower price tag - for you, your family and the environment?

My kids have grown up eating real food and they made me nearly fall over with surprise the other day when they pointed out those 'variety packs' of breakfast cereal were 'too sweet' and 'you'd have to eat loads of them to get full up'. That's not indoctrination by me talking, that's just a healthy 7 and 9 year old who know what food is about.

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