Aldi will be accepting credit cards in English stores from October 13th.
Credit cards were accepted in some Scottish and Welsh stores on a trial basis, which led to numerous complaints from English shoppers.
Bosses of the German chain have been reluctant to take them in the past because of swipe fees, which are the fees retailers have to pay when accepting credit card payments.
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Targeting the middle classes
The budget supermarket hopes to attract more middle class customers with its latest move, attributing a large swell in sales to this group.
Aldi has also introduced other incentives to entice middle class shoppers including a luxury range, featuring beluga caviar for only £9.99.
Tesco, Sainsbury’s and Morrisons have all lost market share to Aldi and Lidl thanks to its low prices. Aldi’s pre-tax profits increased by almost two thirds last year to £261 million.
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