Shareholder perks: what you can get from BT, Chapel Down, Brewdog and Next

Shareholder perks: what you can get from BT, Chapel Down, Brewdog and Next

Certain businesses offer a little extra to shareholders.

lovemoney staff

Investing and pensions

lovemoney staff
Updated on 20 April 2021

There are certain obvious benefits that come from investing in businesses

Hopefully over time the value of the stocks and shares that you’ve picked up go up, allowing you to sell later on at a profit. What’s more, the payment of dividends can provide you with an income for as long as you hold the stock.

However, some businesses go even further and hand shareholders exclusive perks and treats. Here is just a selection of the best:

Bloomsbury Publishing

This is an independent worldwide publisher with offices in London, New York, New Delhi and Sydney. Its broad range of books includes titles for children, adults and professionals.

Investors with at least one share in the company can receive a special discount of 35% off the RRP on the print only books it publishes.

For further information, check out the Bloomsbury website.

Chapel Down

Chapel Down is the producer of a world-class range of sparkling and still wines, as well as the award-winning range of Curious beers & cider.

Investors with at least 500 shares receive one free tour and tasting for two people each year, along with a 25% discount voucher that can be used for a one-off purchase.

A wider range of discounts is available for those holding at least 2,000 shares, including discounts from the Winery shop and a third off wines.

For more information, check out the Chapel Down website.


The communications giant offers a range of special deals just for its shareholders. 

These cover everything from projectors and baby monitors to Fitbits and smart doorbells.

You can see more on its special shareholder store.


You can get a little extra on your cruise if you are a shareholder in Carnival.

Investors benefit from onboard credit that you can spend as you like. The exact level of credit you get will vary based on the length of your cruise and which of its brands you’ve booked with.

But to give you an example, book with its UK brand for a cruise of 14 days or longer and you’ll enjoy £150 credit.


Backing the Brewdog brewery through its Equity for Punks scheme comes with a host of tasty extras.

These include discounts in shops, a free beer on your birthday, and even your own tree planted in the Brewdog forest (yes, really).

Bigger investors can unlock a host of additional extras, like limited edition crates of beer, water bottles and t-shirts.

For more check out the Equity for Punks webpage.

Irish Continental Group

If you have more than 1,000 shares in ICG then you can help yourself to discounts on the firm’s ferries.

These range from a 20% discount on services between Ireland and Britain to a 5% discount on Irish Ferries inclusive package holidays.

You can get more details on the ICG website.

Legal & General

Investing in Legal & General (L&G) means you qualify for discounts on a host of L&G financial products.

For example, you get 10% off over-50s life insurance, while taking out a lifetime mortgage will see you receive a £250 Love2shop voucher.

For more, check out the L&G website.

Moss Bros

Good news for those looking to save a few quid on a suit ‒ if you own any shares in Moss Bros, you qualify for a 20% discount.

This voucher is posted out to shareholders every year and can be used by the shareholder or an immediate family member. The voucher lasts for 12 months.


Mulberry shareholders get a 20% discount on up to £5,000 of spending each year. The discount doesn’t apply to online purchases, or sale items though.

What’s more, you won’t get the discount if you own the shares through a SIPP.


Another retailing giant Next gives shareholders a 25% discount against most purchases at any one time on full price NEXT merchandise in its retail stores.

There is no limit on the value of goods that can be purchased at that time and the voucher expires on 31 October of the year in which it was issued.

Find out more about the Next shareholder discount here.


Backing the storage business Safestore means you can save some big money on your own storage needs.

Shareholders save 25%, and get 20% off on merchandise to boot.

You can find out more on the Safestore website.

Telecom Plus

You’ll know Telecom Plus as the Utility Warehouse, and investors in the firm can save a few quid on their utility needs.

Shareholders get access to unique energy tariffs which the firm argues are 10% cheaper than its standard tariffs, while each December you’ll also get credit worth 10% of your total spend on non-energy services with the firm over that year.


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