If it ain't broke...
The old adage “if it ain't broke, don't fix it” comes to mind when brands decide to change iconic formulas or familiar packaging. In fact, when companies decide to make a bold product change, it can backfire spectacularly. From the Coco Pops re-brand that went horribly wrong to the Pizza Shapes recipe change that caused 30,000 people to sign a petition in protest, read on to see 20 product changes and rebrands that flopped. All dollar amounts in US dollars.
5 November 2021