Born into an always-online world, Gen Z has mastered turning visibility into hard cash. From pop megastars and viral creators to child prodigies who grew up on camera, this cohort is positively raking it in. With youth squarely on their side, the biggest names under the age of 28 have already built jaw-dropping fortunes through music, film, social media platforms, brand deals, and more.

Read on to discover the richest Zoomer stars, based on personal wealth estimates by Celebrity Net Worth. All dollar amounts in US dollars.

This round-up is strictly Gen Z. Only stars born between 1997 and 2012 qualify, which means cuspy Millennial favourites like Timothée Chalamet, Tom Holland, Zendaya, and Dua Lipa are sitting this one out.

High-earning Zoomer athletes such as Kylian Mbappé, Carlos Alcaraz, and Trevor Lawrence are also excluded, keeping the spotlight on non-sports celebrities.

At 25, singer, songwriter, and actress Sabrina Carpenter has amassed an impressive fortune by successfully balancing music, film, and TV. She first broke through as a Disney Channel star before reinventing herself as a chart-topping pop artist with viral hits like Espresso and Manchild.

Recent album success, sold-out tours, high-profile live performances, and major brand hookups have accelerated her earnings. Alongside music, Carpenter continues to land prominent screen roles, cementing her place as one of Gen Z's most versatile stars.

Also 25, Madison Beer has built an eight-figure fortune by blending music success with sharp brand savvy. She first gained attention as a teenager after her YouTube covers went viral, quickly turning online buzz into a recording career.

Since then, Beer has released multiple acclaimed projects, scored platinum singles, and toured internationally. Beyond music, she's expanded into beauty, fashion, and creative directing, leveraging her huge social media following to drive lucrative partnerships. 

JoJo Siwa has turned childhood fame into a lucrative multimedia empire. Now 21, she first rose to prominence on reality TV before becoming a YouTube powerhouse and Nickelodeon favourite, instantly recognisable for her bold style and high-energy persona.

Hit singles, sold-out tours, and a vast merchandise business ranging from hair bows to toys and clothing have driven the bulk of her fortune. More recently, Siwa has begun reshaping her public image with a UK Celebrity Big Brother stint, signalling a new chapter as she transitions from child star to adult entertainer.

As Eleven, the telekinetic character at the heart of the Netflix smash Stranger Things, Millie Bobby Brown stormed to global stardom and became one of the show's highest-paid cast members, reportedly earning up to $300,000 (£227k) per episode. Now 21, her success has since extended far beyond Hawkins, and she's currently the wealthiest British Gen Z star.

Brown starred in and produced Enola Holmes and its sequel, reportedly earning $6.1 million (£4.6m) for the first film alone. She has launched her own clean beauty brand, Florence by Mills, and fronts campaigns for Louis Vuitton, Calvin Klein, and Chips Ahoy!. 

Born Hassan Emilio Kabande Laija, 25-year-old Peso Pluma has become one of the fastest-rising global stars in Latin music. Raised in Mexico with time spent in the US, he taught himself guitar as a teenager and began writing songs long before mainstream success arrived.

After early releases flew under the radar, his breakthrough came in 2023 with Génesis, which spawned multiple hit singles and made him a streaming phenomenon. Chart dominance, collaborations, and relentless touring have since worked wonders on his net worth.

Now 25, James Charles rose to fame as one of YouTube's earliest breakout beauty creators, turning makeup tutorials and viral challenges into a hugely profitable online career. Early brand deals and cosmetics collaborations helped him monetise his massive following at scale.

Charles' trajectory has been far from smooth. A slew of controversies sparked backlash and briefly stalled his momentum, costing him subscribers and partnerships. Even so, Charles has remained financially robust, rebuilding his audience and continuing to generate income through content, merchandise, and his own beauty ventures.

At 24, Addison Rae has successfully parlayed pandemic-era TikTok stardom into a lucrative, multi-strand career spanning entertainment, fashion, and beauty. One of the platform's fledgling stars, she swiftly became its highest-paid creator before expanding into music, acting, and entrepreneurship.

Rae has released charting singles, starred in Netflix movies, and co-founded the skincare brand Item Beauty, while maintaining huge social followings across platforms. Meanwhile, major brand partnerships and growing fashion credibility have made her the quintessential Gen Z style icon.

Now 28, Camila Cabello first found fame as a member of Fifth Harmony before stepping out solo and establishing herself as a global pop force. Her breakout hit Havana marked a turning point, leading to chart-busting albums, arena tours, and one of the most-streamed singles of the past decade.

Alongside music, Cabello has expanded into film, fashion, and prestige brand partnerships, while continuing to evolve her sound. A willingness to take creative risks has helped sustain both her relevance and her earning power.

Dixie D'Amelio has carved out a lucrative career that extends well beyond TikTok fame. Rising on the platform alongside her younger sister Charli, she quickly built a large following, converting social reach into major brand deals, media projects, and a parallel career in music.

Now 23, D'Amelio has released charting singles and appeared across streaming and reality formats, while continuing to monetise her audience through sponsorships and collaborations. Diversified income streams and sustained engagement have helped push her wealth firmly into major league territory.

Olivia Rodrigo has turned confessional pop into a serious commercial engine. Starting out as a Disney Channel regular, she pivoted into music with Drivers License, a release that lit up charts, streaming platforms, and pop-culture conversations.

Two global number-one albums, multiple Grammy wins, and a major worldwide tour underpin the 22-year-old's wealth, together with publishing income, soundtrack placements, and carefully chosen brand partnerships with the likes of Apple and American Express.

Now 23, Emma Chamberlain sits at the intersection of digital influence, luxury fashion, and consumer goods. One of the first online creators to be taken seriously by high fashion, she has fronted campaigns for Louis Vuitton and Cartier, and become a regular presence at the Met Gala as Vogue's red-carpet host.

Beyond endorsements, Chamberlain owns and operates Chamberlain Coffee, a fast-growing consumer brand, and monetises her devoted audience through podcasting and long-term commercial partnerships rather than high-volume content output.

Multiple Grammy winner Finneas O'Connell has cleaned up through songwriting and production, with the majority of the 28-year-old's credits tied to his long-running creative partnership with his sister Billie Eilish. That output spans blockbuster albums, global tours, and awards success, alongside additional income from producing for artists including Selena Gomez and Justin Bieber, scoring films and releasing his own music. O’Connell has also appeared on screen, with roles in Glee and Modern Family.

Bhad Bhabie, real name Danielle Bregoli, first entered the public eye as a viral meme, but has since converted that notoriety into one of the most lucrative creator-led businesses of her generation. She leveraged social media fame into music, endorsements and, most significantly, subscription-based content.

Her earnings are dominated by proceeds from OnlyFans, where she has publicly shared receipts showing more than $70 million (£52m) in gross revenue over three years. Add paid posts, brand deals, and touring income, and the 22-year-old's transformation from internet punchline to high-earning digital entrepreneur is hard to ignore.

Senegalese-born Italian creator Khaby Lame is the most-followed person on TikTok, with more than 160 million followers earned almost entirely through silent, deadpan reaction videos. Now 25, his wordless takedowns of overcomplicated 'life hacks' have proved universally legible, helping him cut across languages, cultures, and platforms.

That reach has translated into wow-factor earnings. Lame commands premium fees for branded clips, has fronted global campaigns and expanded into appearances and merchandise, making him one of the most commercially successful social media stars ever.

Lisa, who was born Pranpriya Manobal, conquered the world as part of K-pop sensation Blackpink and has also scored a succession of solo hits. The 28-year-old's profile has widened further with an acclaimed debut acting turn in HBO's The White Lotus, marking a deliberate expansion beyond music. She's currently the most followed K-pop idol on Instagram.

Fashion is central to the Thai-born star's earning power. As a global face of Celine, Bulgari, and Louis Vuitton, Lisa commands elite endorsement fees and sits firmly inside luxury's top tier.

Fellow Blackpink member Rosé, real name Roseanne Park, is also worth a cool $40 million (£30m). Born in New Zealand and raised in Australia, the 28-year-old has also forged a stellar solo music career, notching up global hits including APT., her 2024 collaboration with Bruno Mars.

Plus, like her bandmate, Rosé has become a high-fashion favourite, having landed campaigns for top brands including Saint Laurent and Tiffany & Co. While Blackpink members Jennie and Jisoo are also worth an estimated $40 million (£30m) apiece, both fall into the Millennial bracket and therefore sit outside this Gen Z round-up.

Sydney Sweeney is Hollywood’s It Girl of the moment. The 27-year-old broke out on HBO hits Euphoria and The White Lotus before converting her TV buzz into box-office success with films like Anyone But You and Christy.

Off-screen, she's become a brand juggernaut, fronting campaigns for Miu Miu, Armani Beauty, Samsung, and American Eagle. The latter sparked a culture-war flashpoint over its “Sydney Sweeney has great genes” tagline, underlining how her skyrocketing profile now extends well beyond film into fashion, advertising, and pop-culture debate.

Canadian singer-songwriter Shawn Mendes has racked up an enviable fortune off the back of global pop prowess. The 26-year-old first broke through on Vine before graduating to chart-topping albums, arena tours, and radio staples including Stitches, Treat You Better, and Señorita.

Touring remains the mainstay of his wealth, with world tours grossing tens of millions of dollars, alongside endorsement deals with brands such as Calvin Klein and long-running streaming income from one of pop’s most consistent catalogues.

Charli D'Amelio became the face of TikTok almost overnight, turning viral dance clips into one of the most lucrative creator careers ever. Now 21, she remains the platform's second most-followed account after Khaby Lame, with more than 150 million followers.

Brand deals have been the primary driver of her wealth, spanning Dunkin', Prada, Hollister, and Morphe, alongside reality TV, podcasting, and fashion ventures. More recently, D'Amelio has pushed into traditional entertainment, including a Broadway debut in & Juliet, signalling ambitions that stretch well beyond social media fame.

One of Gen Z's defining music stars, Billie Eilish has combined blockbuster streaming numbers with arena tours, major awards success, and an unmistakable visual identity.

With three chart-topping albums, a string of hit singles, nine Grammy wins and two Oscars for Barbie and No Time to Die under her belt, she's both a critical and commercial tour de force. Add fashion collaborations, fragrance lines, and carefully curated brand partnerships, and Eilish's earning power now rivals artists twice her age.

The richest Gen Z K-pop idol, Jungkook sits at the centre of BTS's global success while also building serious momentum as a solo star. Now 28, the South Korean singer has scored chart-topping solo releases, high-profile collaborations, and major brand deals, including a plum contract with Calvin Klein.

He's the only BTS member included in this round-up since Jin, Suga, J-Hope, RM, Jimin, and V were all born earlier and fall into the Millennial bracket.

The youngest star in this round-up, Ryan Kaji, born Ryan Guan, became a global phenomenon as the so-called 'Boy King of YouTube'. By the age of six, his toy-review videos were already pulling in more than $11 million (£8m) a year, and by eight he'd been declared YouTube's highest-paid creator.

Now 14, Kaji's Ryan's World remains one of the most subscribed YouTube channels globally and has grown into a sprawling commercial empire encompassing TV shows, video games, and thousands of licensed products.

Jake Paul first built a huge following on Vine before scaling it into one of YouTube's biggest channels. Now 28, the social media superstar then pivoted into boxing, earning enormous payouts from pay-per-view fights, promotion deals, and headline bouts, including his Netflix megafights with Mike Tyson and Anthony Joshua.

His older Millennial brother Logan Paul is also exceedingly wealthy, with an estimated net worth of $150 million (£111m).

Now 28, Kylie Jenner is the most followed Zoomer on Instagram, with 391 million followers. She leveraged Kardashian reality TV fame into a beauty powerhouse, using her enormous social reach to turn Kylie Cosmetics into a global brand. The company was an instant hit after launching in 2015, and Jenner went on to sell a 51% stake to Coty in 2020 for $600 million (£448m).

Forbes briefly crowned her the world's youngest self-made billionaire in 2019 before walking back the claim amid questions over valuations. Even so, Jenner’s fortune continues to swell, fuelled by beauty, brand extensions, and one of the most powerful personal platforms in the world.

Jimmy Donaldson aka MrBeast is the richest Gen Z star by a huge margin. YouTube's most-subscribed creator, the 27-year-old has drawn 457 million followers thanks to his high-stakes challenges, stunts, and headline-grabbing giveaways.

His wealth is anchored in Beast Industries, the umbrella company behind his videos, Feastables, and other ventures, now valued at more than $5 billion (£3.7bn). Even with relentless reinvestment into ever-bigger productions, the scale of the operation has made this super-shrewd Zoomer a bona fide billionaire well before 30.

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