18 discontinued frozen treats we wish would make a comeback
Frozen in time
Most of us can remember our favorite childhood popsicles, ice creams or even choc ices, whether they were dished out from the home freezer, bought from a shop or purchased from a tinkling ice cream van. While many popular varieties are still around for a nostalgic treat, others have been put on ice forever. Here are some of the best frozen treats that have been discontinued – and that we wish would make a comeback.
Strato-Liner Sundae
Dairy Queen is known for its frozen desserts but this particular treat was something completely different – from another planet, perhaps. The Strato-Liner Sundae, sold in the US fast-food chain in the late 1950s, consisted of a frozen banana dipped in chocolate, placed on a bed of ice cream “clouds” and topped with wafer “wings”, so it looked like it was going to take off if diners didn’t get their spoon in quick enough.
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Wavy Gravy
So many of Ben & Jerry’s discontinued ice cream flavors are mourned by fans that the Vermont-based company has a dedicated “Flavor Graveyard” commemorating each and every one. Wavy Gravy, launched in 1993 and named after a peace activist and Woodstock emcee, was around from 1993 to 2001 and was briefly resurrected in 2005 after customers voted for its comeback. It was sadly brief, though, despite fans still begging for the permanent return of this delicious combo of caramel, cashew and Brazil nut ice cream with chocolate, fudge and hazelnut swirls.
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Three different flavors made up the layers of these rocket-shaped lollies, launched in the UK by Lyons Maid back in the 1960s. They were a much-loved kids’ favorite for decades, but disappeared at the end of the 20th century. There are online campaigns focused on bringing them back but, aside from a brief return in 2019, they remain absent from freezer sections and ice cream vans – along with Orbit, a similarly shaped lolly based on TV series Captain Scarlet and the Mysterons.
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Sea Jet
Another rocket-shaped and TV series–inspired popsicle was the Sea Jet, launched by Lyons Maid in the UK off the back of popular kids’ show Stingray, which featured marionettes in submarines policing the oceans. In flavors including chocolate, vanilla, raspberry and orange, they were lapped up in the 1960s by fans of the show, who even had the chance to send off wrappers to claim their very own model Stingray. They've long since been discontinued though.
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Batman Slam Bang ice cream
Launched in the 1960s when Batman was all cartoonish battles, “pow!” captions and costumes in pastels and primary colors, this ice cream took full advantage of the TV show’s popularity in America. It was short-lived but sounds delicious, with banana marshmallows woven through classic vanilla ice cream. And, of course, the box was emblazoned with comic strips featuring the dynamic duo, Batman and Robin.
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Bing Crosby Ice Cream
The so-called “cream of the stars” hit shelves in the US in the 1950s, when Bing Crosby was at the peak of his popularity. The White Christmas crooner had his familiar face plastered on boxes of ice cream in flavors including vanilla and banana. It didn’t last long but the vintage boxes are now sold online as collectors’ items.
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Carnation Ice Cream
Carnation’s Condensed Milk makes wonderful (and wonderfully easy) ice cream, cheesecakes and countless other desserts. But back in the 1950s – when this photo of a group posing in front of a billboard in Los Angeles, California was taken – people didn’t need to make their own. Carnation sold ice cream, already perfectly churned and frozen, in tubs and even had a Carnation Ice Cream Parlor at Disneyland, California serving up scoops and sundaes. Both the product and the parlor, now renamed Carnation Café, were phased out in the 1990s.
Birds Eye Supermousse
These pots of frozen mousse are as “growing up in the UK in the 1980s” as Neighbours, arctic roll and Roland Rat. And, as it happens, the aforementioned TV rodent was chosen to front a relaunch of the freezer treat in 2009. Sadly, its return didn’t last and the pots – in flavors like chocolate and strawberry, with swirls of sticky sauce – are relegated to the icy annals of the past.
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Mounds Ice Cream Bars
The iconic Hershey’s candy was transformed into a frozen dessert sold in the US in 2012. Taking the same flavors as the original Mounds chocolate bars, the choc-ice-style treats had coconut-flavored ice cream and coconut flakes coated in dark chocolate, and were also launched in limited-edition “egg” shapes. Despite several other classics being brought back by Good Humor – including the much-loved and long-bereaved Viennetta – these delicious bars are yet to return.
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York Peppermint Pattie Ice Cream
York Peppermint Patties, now produced by Hershey’s, have been around since 1940 and are a classic confectionary favorite. The mint fondant rounds, coated in dark chocolate, sound like the perfect inspiration for a refreshing ice cream and parent company Good Humor agreed when it launched a frozen version in the US in 2012. Somehow, they failed to fully take off and have since disappeared from freezer sections.
Neilson’s Ice Cream
These colorful blocks of ice cream were the initial cornerstone of Canada’s Neilson Dairy, which started in the late 19th century when William Neilson invested all his money in dairy cows and hand-cranked ice cream makers. Their quality product proved hugely popular but, with sales concentrated in summer, the company turned to other products including chocolates and now focuses largely on milk.
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Howdy Doody frozen treats
These popsicles were just the tip of the marketing iceberg – merchandise off the back of the popular US TV show Howdy Doody ranged from toys with moveable mouths to cravats and lunchboxes. There were even restaurants inspired by the kids’ show. Among the frozen treats were these Twin Pops, ice cream and a Fudge Bar, all of which disappeared after the show ended in 1960.
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Jell-O Pudding Pops
Tears are still wept at the demise of General Foods' Jell-O Pudding Pops, creamy “pudding on a stick” treats that were a popular freezer standby treat from the late 1970s. Sold in the US, they were discontinued in the 1990s and made a brief return only to be scrapped again in 2011, as people complained they just didn’t taste the same. Today, Jell-O sells molds so people can try making their own at home.
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