Nike's suppliers have been relocating production facilities to southeast Asia and Africa for some time now, and the company reviewed its supply chains in Xinjiang too, following stories of the alleged mistreatment of Muslim Uyghurs in the region. Swathes of Chinese people then boycotted international brands such as Nike, who chose to speak out against what was happening in Xinjiang. Sales of Nike products in the country have fallen due to this and COVID lockdowns.