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World-famous companies started during previous recessions

Successful firms born in the toughest of times
Procter & Gamble
Procter & Gamble
General Motors
General Motors
Hewlett-Packard
Hewlett-Packard
Burger King
Burger King
Hyatt
Hyatt
FedEx
FedEx
Microsoft
Microsoft
Electronic Arts
Electronic Arts
CNN
CNN
Airbnb
Airbnb
Groupon
Groupon
Uber
Uber
Square
Square
WhatsApp
WhatsApp
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Antonio Gravante/Shutterstock

Successful firms born in the toughest of times

While recessions are usually associated with job losses and business closures, sometimes these tough conditions can create a gap in the market for a new product or business venture. From the household goods brand founded during a 19th-century slump to the global tech companies started up during the late 00s' Great Recession, click or scroll through to see the huge global firms that were started in crises.

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Frances Carruthers

15 May 2020

Features

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