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From Netflix to FedEx, brands that profit during global crises

Brands that bucked the trend
The Panic of 1907: General Motors
First World War: Marconi Company
First World War: DuPont Company
The Great Depression: Procter & Gamble
The Great Depression: Sears
The Great Depression: E&J Gallo
The Great Depression: Publix Super Markets
Second World War: Hugo Boss
Second World War: Ford Motor Company
1970s Downturn: FedEx
1990s Downturn: Toyota
The Great Recession: L'Oréal
The Great Recession: Walmart
The Great Recession: Amazon
The Great Recession: Ford
The Great Recession: Domino’s Pizza
The Great Recession: Snuggie
The Great Recession: Intel
The Great Recession: LEGO
The Great Recession: McDonald’s
US hurricanes Harvey, Irma and Maria (2017): Home Depot
Coronavirus global pandemic: Netflix
Coronavirus global pandemic: Gojo Industries
Coronavirus global pandemic: Zoom
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Debbie Ann Powell/Shutterstock

Brands that bucked the trend

We’re living through a global pandemic, which has left many businesses struggling to adapt, faced with new challenges such as store closures and reduced customer spending. Yet history offers us plenty of examples of companies that have found ways to survive and even thrive during massive crises – from natural disasters and economic downturns to pandemics and wars. Click or scroll through to see the companies that have boomed during disasters over the past century.
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Frances Carruthers

23 October 2020

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