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Marketing campaigns that became global phenomena

It all started with advertising…
P.T. Barnum’s troop of elephants (1884)
Michelin Tyre Company’s Michelin Star (1900)
L’Auto’s Tour de France (1903)
Sunkist’s orange juice (1907)
British Expeditionary Force’s ‘Your Country Needs You’ (1914)
Woodruff and Shoults’ ‘Hollywoodland’ sign (1923)
Macy’s Parade (1924)
Coca-Cola's Santa (1931)
Westinghouse Electric’s ‘We Can Do It!’ (1942)
De Beers’ ‘A diamond is forever’ (1948)
Turners and Growers’ ‘kiwifruits’ (1959)
Guinness’ ‘Message in a Bottle’ (1959)
Hands Across America (1986)
Pepsi’s blue rebrand (1996)
WWF’s Earth Hour (2007)
WestJet’s ‘Christmas Miracle’ (2013)
ALS Association’s Ice Bucket Challenge (2014)
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Courtesy Coca-Cola

It all started with advertising…

Marketing campaigns and PR stunts aren’t just there to sell products. As these bold and memorable examples go to show, sometimes they can also give companies the power to kickstart global sporting events, create sweeping trends and start new habits. From 1883 to today, click or scroll through some of the most successful marketing campaigns that have left their mark on the world.
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Frances Carruthers

21 April 2021

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