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Advertising campaigns that were ahead of their time

Innovative ads that pushed the envelope
1942 Westinghouse Electric
1948 General Motors
1950 Gillette
1957 Clairol
1959 Volkswagen
1960 Henry S. Levy and Sons
1963 Avis
1964 President Lyndon B. Johnson
1960s Make Love Not War
1967 Heinz
1969 UK Health Education Council
1971 Coca-Cola
1971 L’Oréal
1983 Lynx
1983 British Airways
1984 Wendy's
1985 UK Government
1987 Nike
1991 United Colors of Benetton
1994 IKEA
1994 Ronseal
1996 Marmite
1999 Budweiser
2004 Dove
2007 Dos Equis
2010 Old Spice
2012 Channel 4
2012 Melbourne Metro
2019 Billie
2019 timeTo
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Clairol

1957 Clairol

In order to sell more of their new home hair dye kits, Clairol recognised it had to break the stigma surrounding the practice. At that point, it was only actresses and prostitutes who coloured their hair. The company came up with the tagline “Does she…or doesn’t she?”, highlighting the natural appearance of their dye. As a result, the number of women dying their hair went from 1 in 15 in 1957, to 1 in 2 in 1968, and sales went from $25 million in 1956 to nearly $200 million in 1962.

Iconic ad campaigns that turned companies' fortunes around

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Amy Palmer

21 August 2019

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