In order to sell more of their new home hair dye kits, Clairol recognised it had to break the stigma surrounding the practice. At that point, it was only actresses and prostitutes who coloured their hair. The company came up with the tagline “Does she…or doesn’t she?”, highlighting the natural appearance of their dye. As a result, the number of women dying their hair went from 1 in 15 in 1957, to 1 in 2 in 1968, and sales went from $25 million in 1956 to nearly $200 million in 1962.

Iconic ad campaigns that turned companies' fortunes around