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11 simple products that made their creators rich

The simple products that made a fortune
The million dollar home page – $1 million (£800k)
The million dollar home page – $1 million (£800k)
iFart app – $1 million (£800k)
iFart app – $1 million (£800k)
Snap Wraps – $8 million (£6.4m) during peak years year
Snap Wraps – $8 million (£6.4m) during peak years year
Magic 8 Ball – estimated $10 million (£8m) a year
Magic 8 Ball – estimated $10 million (£8m) a year
Pet Rock – $15 million (£12m)
Pet Rock – $15 million (£12m)
Hula Hoop – $200 million (£160m) a year
Hula Hoop – $200 million (£160m) a year
The snuggie – $500 million (£400m)
The snuggie – $500 million (£400m)
Velcro – $1 billion (£800m) a year
Velcro – $1 billion (£800m) a year
Crocs – $1 billion (£800m) a year
Crocs – $1 billion (£800m) a year
Beanie Babies – $1 billion (£800m) during peak years
Beanie Babies – $1 billion (£800m) during peak years
Fidget spinners – $5 billion (£4bn)
Fidget spinners – $5 billion (£4bn)
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Smith Archive/Alamy Stock Photo

The simple products that made a fortune

Sometimes, the simplest ideas are the most effective. Read on to discover 11 creations, ranging from the ingenious to the downright silly, that remarkably turned out to be million-dollar ideas...

All dollar amounts in US dollars.

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Alice Cattley

07 February 2025

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