Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions.

We've rounded up 17 of the most memorable and successful ads of all time, including some that arguably changed the world. From Coca-Cola to Clairol, read on to discover which brands transformed their fortunes forever with amazing advertisements.

All dollar amounts in US dollars