Shoes currently listed on RARES include vintage Air Jordans and Apple sneakers (pictured). Back in 2010, the company sold 2,000 shares in a pair of Jay-Z's Air Force 1s for $13 (£9.80) each, giving the shoes a total value of $260,000 – the equivalent of $331,400 (£250k) today.

Meanwhile, Rally has listed a 1972 Nike Prototype Moonshoe, one of just 12 ever made. Between 2016 and 2020, the value of the shoe apparently increased by 1,200% from $11,200 to $150,000, with 7,000 shares listed at $25 (£19) each.

Fractional ownership: how anyone can own a share of expensive items