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Shocking business decisions backtracked due to people power

Companies that caved into customer pressure
New Coke recipe revamp fail
Kleenex's
Bic's
Patak's lime pickle recipe change debacle
Burger King's Chicken Fries comeback
Coca-Cola's Surge resurgence
Volkswagen hippie van redux
Gap's redesigned logo fiasco
Pepsi's Kendall Jenner activist ad misfire
Taco Bell's boomerang burrito
Amazon's Nazi Subway campaign controversy
Zara's
Zara's swastika handbag furore
General Mills' French Toast Cereal relaunch
Revolve's
Heinz's Salad Cream name change fail
Loblaws' homegrown ketchup commotion
Nivea's
Heineken's
Burberry's bonfire of the luxuries backlash
Ringling Bros. and Barnum & Bailey's elephant phase-out
Walmart's
Walmart's
Diageo's Pimm's No. 6 back-pedal
Alamo's NRA divorce
New Adventure Travel's
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Volkswagen

Companies that caved into customer pressure

Thanks to the wonder of social media, people these days have the power to resurrect dead brands, kill an ad or product they find offensive, prevent a firm renaming their merchandise, and a whole lot more besides. We take a look at 25 times big business was forced to backtrack because of public pressure.
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Daniel Coughlin

31 October 2018

Features

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