Tourism was one way the regime hopes to cast the country in a more positive light for both visitors and citizens, as well as generate income. It is one of only a few industries to have so far largely avoided international sanctions. But the coronavirus pandemic has brought the project to a standstill as the prospects for tourism have dwindled. Even when travel can recommence fully post-COVID-19, increased visitor numbers will probably still depend on improving relations with the outside world, as the country’s nuclear programme and belligerent rhetoric mean it is widely seen and treated as a rogue state.