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From bust to boom: brands that came back from the brink

How 10 failing brands turned it around
Old Spice
Old Spice
Old Spice
Polaroid
Polaroid
Polaroid
General Motors
General Motors
General Motors
Marvel
Marvel
Marvel
Lego
Lego
Lego
Apple
Apple
Apple
Converse
Converse
Converse
Delta
Delta
Delta
Levi Strauss
Levi Strauss
Levi Strauss
The Gap
The Gap
The Gap
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Justin Sullivan/Getty Images

How 10 failing brands turned it around

Think comebacks are the preserve of sports stars and celebrities? Think again. The most impressive revivals of recent years have come courtesy of a handful of big-name brands that went from boom to bust and back to boom again.

From Apple to Marvel, read on to discover the brands that went to the brink and remarkably bounced back. 

All dollar amounts in US dollars

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Daniel Coughlin

03 December 2024

Features

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