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The Playboy Mansion's owner who made a fortune reviving classic brands

How Daren Metropoulos made a move on Hugh Hefner
He's the son of C. Dean Metropoulos
Father's business success
Metropoulos builds on brands
Metropoulos's sons take an early interest in the business
International Home Foods sells for billions
Principals while still at college
The brothers make their mark
Daren becomes Hugh Hefner's neighbour
The brothers start brewing
Brewing for success
Partying at the Playboy Mansion
Pabst is sold for millions
Metropoulos & Co swallow up Twinkies
The Playboy Mansion gets a new owner
Hefner's new landlord
Ringing in another sale
Metropoulos & Co is still snacking
Hugh Hefner dies
Chips still on the up for Metropoulos & Co.
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The Agency

How Daren Metropoulos made a move on Hugh Hefner

The name Daren Metropoulos meant very little to most people until a couple of years ago, but in the summer of 2016 it was revealed that he was the new owner of the notorious Playboy Mansion in Los Angeles. We take a look at at how Metropoulos, still now only 34 years old, came to afford the $100 million (£70.6 million) property and what he plans to do with it.
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Anna Tobin

02 February 2018

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