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These countries have the best global reputation

Countries with the strongest 'brands'
10) Sweden
10) Sweden
9) Australia
9) Australia
8) Switzerland
8) Switzerland
7) Italy
7) Italy
6) The USA
6) The USA
Joint 4) Japan
Joint 4) Japan
Joint 4) Canada
Joint 4) Canada
3) The UK
3) The UK
2) France
2) France
1) Germany
1) Germany
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Countries with the strongest 'brands'

When you hear the word 'brand', you probably picture clothing rather than countries. But there's no denying that some nations have a more desirable image than others. Market research firm GFK has assessed 50 places on the strength of their brand, based on factors including people, governance, exports, culture & heritage, and investment & immigration. We take a look at the nations that made the top 10.
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Emma Woollacott

29 January 2018

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