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Surprising things people have tried to trademark

Trademark trials
Michael Buffer's
Michael Buffer's
Queen of Christmas
Queen of Christmas
Harley-Davidson's engine sound
Harley-Davidson's engine sound
Donald Trump’s
Donald Trump’s
McDonald’s 'Mc' prefix
McDonald’s 'Mc' prefix
Facebook's 'face'
Facebook's 'face'
Paris Hilton's
Paris Hilton's
Walmart's smiley face
Walmart's smiley face
Subway's 'footlong'
Subway's 'footlong'
Gareth Bale's heart celebration
Gareth Bale's heart celebration
Apple's App Store
Apple's App Store
Taylor Swift's lyrics
Taylor Swift's lyrics
The devil horns sign
The devil horns sign
Kit Kat's shape
Kit Kat's shape
Doctor Drai's name
Doctor Drai's name
Cadbury's purple wrapper
Cadbury's purple wrapper
The name Kylie
The name Kylie
The Batman logo
The Batman logo
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Ratana21/Shutterstock

Trademark trials

Whether it's to protect their ideas or make money, you'll be amazed by the things people have tried to trademark, from names and logos to an iconic engine sound.

Read on to discover the people and businesses that have engaged in unusual trademark battles and find out if their quests were a success. 

All dollar amounts in US dollars.

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Alice Cattley

02 May 2025

Features

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