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Secrets of the German supermarkets conquering America

The power of the German discounter
Humble roots
The world’s first discount store
Thrifty family
Savvy business plan
Enter competition
First store opening
The 1970’s boom
Trader Joe's acquired
Household names
No frills
Cutting back
Award-winning produce
A hit among critics
Aftermath of the financial crisis
Fewer lines
Heidi Klum collaboration
The big bucks
Joining the US fight
Causing a price war
Low-price leaders
Continuing the price drop
Amazon's Fresh competition
Never losing focus
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The power of the German discounter

While other supermarket groups around the world are struggling, the rise of the Teutonic budget chain has been unstoppable. We chart the progress of Aldi and Lidl, the largest German grocery chains that are conquering America.
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Lauren Weymouth

23 August 2017

Household money

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